Head Of Influencer

Zachary Daniels Recruitment; Manchester; On-site; GBP 59,000 - 72,000; Full time

Job summary

Zachary Daniels Recruitment is partnering with a fast-growing British beauty brand to appoint a Head of Influencer and Partnerships in Manchester. The role will own the influencer strategy, manage a £1m annual budget, and build the function, networks and processes to scale the business.

You will lead creator, ambassador and brand partnerships across TikTok Shop, Instagram and YouTube, shaping briefs and measuring success with strong commercial sense.

Qualifications

• Senior-level experience leading influencer and partnership programmes for a consumer brand.
• Proven ability to own strategy and budgets.
• Experience negotiating brand-to-brand partnerships.
• Established network of creators and agencies.
• Experience with TikTok Shop and creator commerce.

Responsibilities

• Own the overarching influencer and partnerships strategy, unifying creators, affiliates, ambassadors, gifting and brand partnerships.
• Define the operating framework for each channel, with clear objectives and measures of success.
• Own and allocate the £1m annual budget in line with business priorities.
• Build the team, processes and external network to scale the function.
• Lead end-to-end creator strategy from talent identification to delivery and analysis.
• Develop long-term relationships with creators, agents and agencies.
• Oversee the TikTok Shop affiliate and creator programme at scale.
• Identify and develop valuable brand-to-brand partnerships.
• Evaluate partners by audience fit, commercial opportunity and value exchange.

Skills

Influencer marketing

Partnerships

Budget ownership

Team leadership

Tools

TikTok Shop

Creator commerce

Job description

Head Of Influencer - Fast-growing cosmetics brand

Salary - Upto £65k

Location - Manchester

Zachary Daniels are partnered with a fast-growing British beauty brand with a strong reputation for combining professional-quality products with accessible, trend-led beauty.

The Role

As Head of Influencer & Partnerships, you'll decide where the investment goes, what success looks like and how each part of the ecosystem works together. You'll have the autonomy to build the function, shape the team beneath you and establish the partnerships, processes and measurement needed to take it to the next level.

Key Responsibilities

• Own the overarching influencer and partnerships strategy, bringing together creators, affiliates, ambassadors, gifting and brand partnerships under one clear vision.
• Establish the operating framework for each channel, defining its role, objectives, economics and measures of success.
• Own and strategically allocate the £1m annual budget, ensuring investment is commercially justified and aligned to business priorities.
• Build the team, processes and external network required to scale the function.
• Own the end-to-end creator strategy, from identifying and negotiating with talent through to briefing, delivery, usage rights and performance analysis.
• Build genuine, long-term relationships with creators, talent, agents and agencies.
• Own the TikTok Shop affiliate and creator programme end-to-end, at significant scale.
• Identify and develop commercially valuable brand-to-brand partnerships.
• Evaluate potential partners based on audience, brand fit, commercial opportunity and value exchange.

About You

• Significant senior-level experience leading influencer, creator and partnership programmes for a consumer brand.
• Proven experience owning strategy and substantial budgets.
• A track record of developing and negotiating brand-to-brand commercial partnerships.
• An established network of creators, talent, agents and agencies that you have built yourself.
• Demonstrable experience with TikTok Shop and creator commerce, including the operational and commercial side.
• Strong knowledge of YouTube, podcast and long-form creator partnerships, including how they are bought, priced and measured.
• A strong creative instinct and the ability to turn strategy into clear, effective briefs.

Why Apply

• Join a fast-growing British beauty brand with a strong reputation in lashes, brows and eye beauty.
• Work within a social-first beauty environment where influencer, creator and community marketing are central to growth.
• Opportunity to build and evolve the influencer and partnerships function, rather than simply managing an established programme.
• Work across exciting channels including TikTok Shop, Instagram, YouTube, podcasts and long-form creator content.
• Develop high-profile beauty, creator and brand-to-brand partnerships with significant creative and commercial impact.

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