Head of Influencer & Creator Partnerships

Zachary Daniels Recruitment; Manchester; On-site; GBP 59,000 - 72,000; Full time

Job summary

Zachary Daniels Recruitment is partnering with a fast-growing British beauty brand to appoint a Head of Influencer and Partnerships in Manchester. The role will own the influencer strategy, manage a £1m annual budget, and build the function, networks and processes to scale the business.

You will lead creator, ambassador and brand partnerships across TikTok Shop, Instagram and YouTube, shaping briefs and measuring success with strong commercial sense.

Qualifications

• Senior-level experience leading influencer and partnership programmes for a consumer brand.
• Proven ability to own strategy and budgets.
• Experience negotiating brand-to-brand partnerships.
• Established network of creators and agencies.
• Experience with TikTok Shop and creator commerce.

Responsibilities

• Own the overarching influencer and partnerships strategy, unifying creators, affiliates, ambassadors, gifting and brand partnerships.
• Define the operating framework for each channel, with clear objectives and measures of success.
• Own and allocate the £1m annual budget in line with business priorities.
• Build the team, processes and external network to scale the function.
• Lead end-to-end creator strategy from talent identification to delivery and analysis.
• Develop long-term relationships with creators, agents and agencies.
• Oversee the TikTok Shop affiliate and creator programme at scale.
• Identify and develop valuable brand-to-brand partnerships.
• Evaluate partners by audience fit, commercial opportunity and value exchange.

Skills

Influencer marketing

Partnerships

Budget ownership

Team leadership

Tools

TikTok Shop

Creator commerce

Job description

Zachary Daniels Recruitment is partnering with a fast-growing British beauty brand to appoint a Head of Influencer and Partnerships in Manchester. The role will own the influencer strategy, manage a £1m annual budget, and build the function, networks and processes to scale the business.

You will lead creator, ambassador and brand partnerships across TikTok Shop, Instagram and YouTube, shaping briefs and measuring success with strong commercial sense.