Head of Growth Marketing

Just Us People; London; Hybrid; GBP 75,000 - 90,000; Full time

Job summary

A leading healthy D2C food brand in London is seeking a Head of Growth Marketing to drive customer acquisition and lead a growth team. This role offers a unique chance to leverage big budgets and strategic insights to scale the marketing efforts significantly. The ideal candidate will have a robust background in performance marketing and proven experience in DTC brand growth.

Benefits

Flexible working hours

Opportunity for career advancement to C-suite

Qualifications

• 6+ years scaling DTC brands through performance and growth marketing.
• Experience managing large budgets across multiple channels.
• Hands-on experience with performance platforms and strong creative understanding.

Responsibilities

• Own customer acquisition and growth strategy with full accountability.
• Build and lead a growth team across various acquisition channels.
• Collaborate with leadership on cross-functional campaigns.

Skills

Data-driven growth marketing

Performance marketing

Customer Acquisition

Team leadership

Strategic planning

Tools

Meta

Google

TikTok

Affiliate platforms

Job description

This range is provided by Just Us People. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Just Us People

Just Us People - Co-Founder(Executive Search I Leadership Hiring I Talent Consulting)

Head of Growth Marketing - Healthy D2C food start up/scale up - London

Hybrid (3 days per week in office)

Head of Growth Marketing - The Company

My client are one of Europe's fastest growing D2C food brands. Launched in 2017 by two brothers with just £10 worth of ingredients while at University they have had an amazing journey so far growing over 10 x in the past year and delivering over 150,000 meals per week. Their mission is to make healthy eating effortless, helping people fuel their best lives without the hassle. So far, they've got quite a few accolades under their belts including Times Young Founder of the Year and Forbes 30 under 30 to name a few and they've built a brand strong enough to attract some of the UK’s biggest YouTubers, England footballers, and top artists - all organically. Now, they’re ready to turn that cultural heat into a scaled growth engine. They have a fantastic opportunity for a Head of Growth Marketing to join the team, own their growth engine and push them through their next phase.

Head of Growth Marketing - The Role

As Head of Growth Marketing you’ll own customer acquisition with full accountability and big budgets. You’ll build and lead a small but powerful growth team across paid, partnerships, influencer, referral, and more, working directly with the founders and have a real seat at the table — this role has the potential to grow into a C-suite position for the right person.

Day to Day Responsibilities include;

Leading Customer Acquisition & Growth Strategy

• Owning the top-of-funnel growth plan across all acquisition channels — paid social, search, influencer, affiliate, referral and partnerships. You’ll focus on driving high-quality traffic and new customer volume at efficient CAC. Own the DTC Growth P&L
• Full accountability for the DTC growth P&L — including new customer revenue, acquisition costs, payback periods and contribution margin.
• Building and scaling a High-Impact Growth Engine
• Designing and managing a performance-focused, test-and-learn ecosystem that can scale quickly. You’ll identify where to invest, what to optimise, and how to build a reliable, repeatable growth model in partnership with Ecommerce and Creative.

Managing and developing a Cross-Channel Growth Team

Delivering Strategic Insight & Marketing Performance Reporting

• Owning top-of-funnel growth reporting — clear visibility on what’s working, what’s not, and where to go next.
• Sharing insights weekly and monthly with the Director of E-Commerce and broader leadership team to inform planning and decision-making.

Executing cross-functional campaigns that scale

• Collaborating with the Director of E-Commerce, Creative and Founders to ensure campaigns land with impact. You’ll focus on scaling customer acquisition while ensuring consistency across messaging, product, and CX.

Head of Growth Marketing - Key Skills

• A data-driven growth marketer with 6+ years scaling DTC brands through performance and growth marketing.
• Proven experience managing large budgets, across multiple channels — ideally in food, FMCG or subscription-based ecommerce.
• Hands-on experience with performance platforms (Meta, Google, TikTok, Affiliate), and understands what great creative looks like.
• Obsessed with results — you care about CAC, LTV, A/B tests, landing page performance, and spend-to-revenue efficiency.
• You’re a builder, not just an optimiser — you love designing new acquisition flows, not just tweaking existing ones.
• Self-led and comfortable with big targets and fast timelines — you take ownership and deliver.

If this sounds like the Head of Growth Marketing for you then APPLY NOW !!

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Consumer Services and Food and Beverage Services

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