Marketing Lead – Growth & Brand New Dublin, Dublin, Ireland; London, England, United Kingdom; W[...]

Ramp; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the Web3 space is seeking a Marketing Lead to define and execute marketing strategies for their new brand and product. You will have the autonomy to impact user acquisition and brand growth significantly, and have a clear path to become the Head of Marketing. This role is pivotal in crafting a compelling narrative at the intersection of fintech and crypto.

Benefits

Dedicated time off for health check-ups

Self-development and conference budget

Flexible hybrid working or remote working

Internal workshops and activities supporting growth

Modern office environment

Qualifications

• 7–10 years of experience in growth, brand, or product marketing.
• Track record of owning strategy and execution in fast-moving environments.
• Experience in wallets, stablecoins, or crypto ecosystems.

Responsibilities

• Own the marketing strategy end-to-end with full autonomy.
• Plan and run campaigns across social, PR, partnerships, and events.
• Drive user acquisition and awareness across multiple regions.

Skills

Strategic thinking

Creative thinking

Storytelling

Brand building

User acquisition

AI tool utilization

Job description

Dublin, Dublin, Ireland; Europe Remote; London, England, United Kingdom; Poland Remote; Warszawa, Masovian Voivodeship, Poland

Join the Web3 revolution at Ramp Network!

A few words about us

At Ramp Network, we provide a powerful fiat <> crypto toolkit that enables anyone - from established brands to blockchain pioneers - to easily onboard their next million users into Web3.

Bridging the gap between today's financial system and the emerging crypto economy is our lifelong mission. Driven by our vision, sense of community, and passion for excellence, we relentlessly work to make this dream come true and bring Web3 to the mainstream.

From day one, our founders have built a purpose-led organisation where a culture of high performance, receptive minds, and collaboration is at the core. If you’re looking to accelerate your career, grow at pace, and have a meaningful impact, you’ll find a home at Ramp Network. We have huge ambitions and want people to join us on our quest to become a world-leading Web3 organisation.

Ramp is entering a new era.

After establishing ourselves as a category-defining on-ramp in Web3, we’re launching a bold new consumer brand and product — one that makes stablecoin payments instant, intuitive, and borderless. Think PayPal or Venmo — reimagined for a global, internet-native generation.

We’re looking for a Marketing Lead to join us at launch — owning both growth and brand from day one. You’ll be our first dedicated marketer, with the autonomy to shape how we acquire, activate, and inspire users globally. This is a foundational role with a clear path to become our future Head of Marketing in the next 1-2 years as we expand out the marketing team and capabilities.

Why This Role Matters

You won’t be executing someone else’s playbook — you’ll be writing your own.

As we launch a new app, new name, and new voice, you’ll be the driving force behind how we show up in the world. From first impressions to ongoing engagement, you’ll define how consumers and merchants discover, trust, and talk about us — across geographies and channels.

This is your chance to build a category-defining brand at the intersection of fintech, crypto, and global payments — with the speed, tools, and resources to move fast.

️ What You’ll Lead

You’ll own the marketing strategy end-to-end — with full autonomy and support to move fast and scale smart:

• Brand narrative & positioning — Craft and evolve a compelling, emotionally resonant brand that speaks to both consumers and merchants
• Off-platform campaign execution — Plan and run high-impact campaigns across social, PR, partnerships, events, and influencer/affiliate channels
• Top-of-funnel growth — Drive user acquisition and awareness across multiple regions and customer segments, especially in emerging markets
• Trust-building initiatives and storytelling — Build credibility through testimonials, social proof, and community storytelling
• Education & content — Simplify stablecoins and wallets through clear onboarding flows, FAQs, explainers, and lifecycle messaging. Make web 3 become web 2.
• AI-native execution — Leverage AI tools (for copy, creative, automation) to operate with the efficiency and scale of a team of five
• Partner with product and design teams to ensure acquisition, activation, and retention are aligned across web and app

What We're Looking For

You’re a strategic operator, creative thinker, and ambitious builder — ready to lead now, and scale fast.

• 7–10 years of experience across growth, brand, or product marketing (ideally in B2C fintech, payments, or global consumer apps)
• Proven ability to lead off-platform marketing campaigns that drive acquisition and brand awareness across multiple channels
• Self-starter with a track record of owning strategy and execution end-to-end in fast-moving environments
• Experience driving international growth, ideally including emerging markets
• Excellent storytelling and brand building skills — across content, messaging, and visual identity
• Confident using AI tools to own strategy through to delivery and accelerate content, creative, and campaign ops
• Hungry to grow into a Head of Marketing role within 1–2 years
• Experience in wallets, stablecoins, or crypto ecosystems
• Comfort speaking to both consumer and SMB/merchant audiences
• Familiarity with creator marketing, affiliates, or referral programs
• Be the foundational marketing hire — own brand and growth from the start
• Define and launch a new brand with a clear mission and loyal user base
• Work directly with founders, product, and design in a lean, fast-moving team
• Use cutting-edge tools to scale smarter and ship faster
• Help build a consumer product with global financial impact
• Clear path to grow into Head of Marketing as the company scales

???? What’s in it for you?

???? Health and wellbeing

• Dedicated time off for yearly health check-ups

Development and growth

• Self-development and conference budget
• Internal workshops and activities supporting growth and mental health

Great working environment

• Modern and comfy office in London, Warsaw, Wroclaw and Dublin
• Flexible hybrid working or remote working
• The best laptops and kit to work on
• Internal Tech meetups on-site and online
• Team socials funded by us

We are fueled by a strong sense of community, purpose, and the drive to build a sustainable business. Together, we nurture a culture of high performance, low egos, receptive minds, and collaboration. We provide space for ambition, trust and empowerment to allow you to be your best self.

Our culture has been founder-driven from the start, it is defined by our shared values and behaviours, which are distinctly Ramp Network and represent the organisation that we have built. This is our recipe for success that we all believe in…this is how we will win!

Check out this short video to learn more about Life working at Ramp Network

Diversity and Inclusivity Statement

At Ramp Network, inclusivity and equality are core to our mission, and we strive to embed these values in every aspect of our operations. We believe that a diverse and inclusive workplace fosters innovation, collaboration, and success.

One of our core values, Radically Inclusive, is enacted daily. We create a space of belonging and support, fostering a tightly-knit team that embraces diversity in all its forms. Being different isn’t just welcomed; it unites us and gives us our edge. We give space for all peculiarities, nerdiness, and quirkiness!

We are proud of the progress we have made as a fast-growing start-up, but we recognize that our journey is ongoing. We look forward to evolving our diversity, equity, and inclusion practices further in 2025 and beyond, creating a workplace where everyone can thrive.

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