Head of Growth Marketing

JR United Kingdom; Slough; On-site; GBP 70,000 - 110,000; Full time

Job summary

A leading company is seeking a strategic Head of Growth to spearhead its growth initiatives across various channels including performance marketing and CRM. This role is essential for driving customer acquisition, retention, and revenue growth, while leading a growing multi-disciplinary team. Candidates should possess strong analytical skills, a proven background in growth marketing, especially in the fashion sector, and a hands-on leadership approach.

Qualifications

• Experience in growth-focused roles, expertise in paid media.
• Track record in fashion, especially affordable fashion is a plus.
• Strong leadership and team management skills.

Responsibilities

• Develop and execute growth strategies targeting female audience.
• Drive customer retention and optimize acquisition costs.
• Manage a team of growth professionals, scaling it to 10.

Skills

Growth Strategy

Performance Marketing

CRM

SEO

Analytics

Job description

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We are seeking a strategic and hands-on Head of Growth to lead all growth areas for Hiccup, including performance marketing, CRM, affiliates, SEO, and more. This role is critical in driving customer acquisition, retention, and revenue growth while managing a multi-disciplinary team. This position has a career development opportunity to take ownership of the company’s growth strategy as a C-suite member.

Key Responsibilities:

• Develop and execute comprehensive growth strategies targeting a female audience, leveraging multiple growth areas: CRM, affiliates, SEO, performance marketing, and more.
• Drive retention and improve customer payback period by implementing strategies that enhance customer loyalty, increase repeat purchases, and optimize acquisition costs relative to customer lifetime value.
• Strong focus on performance marketing efforts, with the goal of optimizing ad campaigns to achieve and exceed ROI targets while scaling the monthly spend to 7 digits across all platforms (Meta, Google, Tiktok and Pinterest).
• Manage and mentor a team of two growth professionals and scale the team to 10 people by next year
• Take over new channel expansion once we lay the foundation for scalable growth processes and establish best practices across all marketing functions.

Qualifications:

• Strong experience in growth-focused roles, with significant expertise in paid media.
• Proven track record in fashion, experience in affordable fashion as a plus.
• Strong understanding of all growth channels incl. performance marketing, CRM, affiliates, SEO, and other.
• Exceptional analytical skills with the ability to interpret data and translate it into actionable strategies.
• Leadership experience in managing and scaling teams, combined with a hands-on approach to execution.
• Ambitious and driven, with the capacity to thrive in a fast-paced, high-growth environment.