Head of Growth Marketing

Institution of Mechanical Engineers; Greater London; Hybrid; GBP 70,000 - 81,000; Full time

Job summary

A leading organization in mechanical engineering seeks a Head of Growth Marketing to lead innovative marketing strategies and drive growth across various business areas. The role requires strong leadership and analytical skills, focusing on both B2C and B2B marketing. This position offers a competitive salary and benefits, along with opportunities for career development in a dynamic environment.

Benefits

28 days holiday plus Bank Holidays

Health & Wellbeing

Training and career development

Stakeholder pension scheme

Life assurance

Private health cover

Flexible working

Qualifications

• Significant experience in marketing with a proven track record of delivering growth.
• Senior-level experience in growth marketing within a complex organisation.
• Outstanding leadership skills with a track record of building high-performing teams.

Responsibilities

• Lead development and execution of data-driven marketing strategies.
• Oversee a team of eight and unify growth efforts across multiple business areas.
• Drive insight-led innovation using behavioral data and emerging market trends.

Skills

Leadership

Analytical Thinking

Strategic Thinking

Customer Acquisition

Data-Driven Marketing

Tools

Marketing Technology Platforms

Analytics Tools

Job description

Head of Growth Marketing
Birdcage Walk, Central London (with hybrid working)

About Us

With almost 110,000 members in 140 countries, the Institution of Mechanical Engineers (IMechE) has been at the heart of the mechanical engineering profession since 1847.

We strive to improve the world through engineering by developing engineers, upholding professional standards, informing public opinion, and promoting engineering innovation to solve society’s pressing problems.

We are proud to have achieved workplace accreditations - We invest in people Gold and We invest in wellbeing Silver. These awards reflect our organisation’s commitment to our employees who are a vital part of supporting the engineering community.

We are now looking for a Head of Growth Marketing to join us on a full-time, permanent basis.

The Role

To succeed as our Head of Growth Marketing, you will bring a strong blend of strategic thinking, commercial acumen, and leadership expertise. You will be passionate about delivering results and thrive in a dynamic environment.

As the Head of Growth Marketing, you will lead the development and execution of innovative, data-driven marketing strategies that fuel our growth across multiple business areas.

Overseeing a team of eight, you will unify and lead growth efforts across our membership, events, training and B2B offerings, delivering tangible commercial impact and supporting our long-term strategic goals.

You will own the creation and delivery of high-performing customer strategies and multi-channel campaigns that span the full customer lifecycle. Using analytics and customer insights, you will identify growth opportunities, implement initiatives, optimise performance, and drive a continuous cycle of experimentation and refinement.

Additionally, you will:

- Lead, mentor and grow a high-performing marketing team
- Foster a culture of results-driven activity and accountability across all marketing efforts
- Work cross-functionally with product, sales, brand, and digital marketing teams
- Collaborate with senior leadership to report on growth metrics and marketing ROI
- Drive insight-led innovation using behavioural data and emerging market trends
- Manage multiple marketing projects and external suppliers
- Oversee marketing budgets
- Foster stakeholder engagement and brand visibility through partnership and outreach efforts

Person Specification

To be considered as a Head of Growth Marketing, you will need:

- Significant experience in marketing, with a proven track record of delivering growth
- Senior-level experience in growth marketing, customer acquisition, and engagement within a complex organisation
- A strong grasp of both B2C and B2B marketing, and the ability to develop and execute strategies across the full customer journey
- A commercial mindset and a clear understanding of how marketing drives revenue and growth
- A strategic, solutions-focused approach with strong analytical thinking
- The ability to translate data into insights that drive continuous improvement
- Confidence using marketing technology platforms and analytics tools to measure and improve performance
- Outstanding leadership skills, with a track record of building and developing high-performing teams

A detailed overview of the key attributes and candidate-specific requirements can be found in the job description attached to this advert.

Salary and Benefits

- Salary of circa £70,000 per annum, depending on experience
- Work/life balance including 28 days’ holiday per annum plus Bank Holidays
- Health & Wellbeing
- Training and career development
- Benefits including stakeholder pension scheme, life assurance, and private health cover
- Flexible working (40% of the time in the office)
- Miscellaneous extras

This is a rewarding opportunity for a high-calibre, data-driven, and commercially minded marketing leader to join our forward-thinking organisation.

You will be influencing our marketing at the highest levels, creating real impact across our global markets and building your expertise in marketing innovation and leadership.

You will also be enabled to progress on your career track and will be critical in creating the kind of working environment where you and your team can thrive.

So, if you want to take the lead in a high-impact marketing role where innovation and strategic thinking are truly valued, we would love to hear from you.

Application

The closing date for this role is 31st May 2025.

Please note that this recruitment is time sensitive. Therefore, we reserve the right to close this vacancy early if we receive sufficient applications. If you are interested, please submit your application as early as possible. An immediate start is available for the right candidate.

We regret that we are unable to reply to each applicant; therefore, if you do not hear from us within 28 days of your application for this post you should assume that you have been unsuccessful on this occasion.

Other organisations may call this role Head of Marketing, Growth Marketing Lead, Head of Performance Marketing, Growth and Acquisition Marketing Lead, or Head of Marketing Strategy.

Webrecruit and the Institution of Mechanical Engineers are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.

So, if you want to step into an exciting role as a Head of Growth Marketing, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.