Head of E-commerce Growth & Shopify Platform Lead

Team RH Fitness; Gateshead; On-site; GBP 90,000 - 120,000; Full time

Job summary

Team RH is seeking a Head of E-commerce to own the strategy, performance and technical development of the online store. You will lead a multi-disciplinary team of Shopify developers, CRO specialists and data analysts, translating commercial targets into a scalable, data-led online channel.

You’ll report to the Chief Commercial Officer and collaborate with Marketing, Paid Media, Supply Chain and Customer Service as the e-commerce channel grows globally.

Qualifications

• 6–10 years' experience in e-commerce, including senior or head-of-function experience.
• Proven track record managing a Shopify or Shopify Plus store, including development roadmaps.
• Experience leading a multi-disciplinary team across technical, CRO and data functions.
• Strong track record of driving conversion rate and revenue growth through CRO and testing.
• Strong understanding of e-commerce data, analytics and reporting infrastructure such as GA4.
• Experience in D2C e-commerce, with commercial accountability for online revenue or P&L targets.
• Strong stakeholder management, including reporting to senior leadership.
• Experience within supplements, fitness, health or lifestyle brands.
• Experience working in a fast-growing or founder-led business.
• Experience with international or export e-commerce operations.
• Experience integrating e-commerce platforms with ERP or CRM systems.
• Shopify Plus certification or equivalent technical accreditation.

Responsibilities

• Own the e-commerce strategy and roadmap, aligned to wider commercial and brand objectives.
• Set and be accountable for online revenue, conversion and profitability targets.
• Report to the Chief Commercial Officer on e-commerce performance, risks and opportunities.
• Build the business case for platform investment, tooling and headcount.
• Identify and prioritise growth opportunities across the D2C and e-commerce channel.
• Line-manage and develop Shopify developers, CRO specialists and data analysts.
• Set objectives, priorities and workload for each function, ensuring alignment to commercial goals.
• Coach the team on best practice, platform capability and testing methodology.
• Recruit, onboard and grow the e-commerce team as the business scales.
• Act as the primary point of escalation for e-commerce technical and performance issues.

Job description

Team RH is seeking a Head of E-commerce to own the strategy, performance and technical development of the online store. You will lead a multi-disciplinary team of Shopify developers, CRO specialists and data analysts, translating commercial targets into a scalable, data-led online channel.

You’ll report to the Chief Commercial Officer and collaborate with Marketing, Paid Media, Supply Chain and Customer Service as the e-commerce channel grows globally.