Head of E-Commerce

RGIT Australia; Gateshead; On-site; GBP 90,000 - 120,000; Full time

Job summary

Team RH is seeking a Head of E-commerce to own the strategy, performance and technical development of the online store. You will lead a multi-disciplinary team of Shopify developers, CRO specialists and data analysts, translating commercial targets into a scalable, data-led online channel.

You’ll report to the Chief Commercial Officer and collaborate with Marketing, Paid Media, Supply Chain and Customer Service as the e-commerce channel grows globally.

Qualifications

• 6–10 years' experience in e-commerce, including senior or head-of-function experience.
• Proven track record managing a Shopify or Shopify Plus store, including development roadmaps.
• Experience leading a multi-disciplinary team across technical, CRO and data functions.
• Strong track record of driving conversion rate and revenue growth through CRO and testing.
• Strong understanding of e-commerce data, analytics and reporting infrastructure such as GA4.
• Experience in D2C e-commerce, with commercial accountability for online revenue or P&L targets.
• Strong stakeholder management, including reporting to senior leadership.
• Experience within supplements, fitness, health or lifestyle brands.
• Experience working in a fast-growing or founder-led business.
• Experience with international or export e-commerce operations.
• Experience integrating e-commerce platforms with ERP or CRM systems.
• Shopify Plus certification or equivalent technical accreditation.

Responsibilities

• Own the e-commerce strategy and roadmap, aligned to wider commercial and brand objectives.
• Set and be accountable for online revenue, conversion and profitability targets.
• Report to the Chief Commercial Officer on e-commerce performance, risks and opportunities.
• Build the business case for platform investment, tooling and headcount.
• Identify and prioritise growth opportunities across the D2C and e-commerce channel.
• Line-manage and develop Shopify developers, CRO specialists and data analysts.
• Set objectives, priorities and workload for each function, ensuring alignment to commercial goals.
• Coach the team on best practice, platform capability and testing methodology.
• Recruit, onboard and grow the e-commerce team as the business scales.
• Act as the primary point of escalation for e-commerce technical and performance issues.

Job description

Full-time Permanent Level 6 - Executive / Mid-Level

Posted 18 Sep 2026

Description

Head of E-commerce

Organisation: Team RH

Location: Gateshead Office

Reporting to: Chief Commercial Officer

Contract: Full Time, Permanent

About the Role

Team RH is a high-performance, results-driven brand built on discipline, accountability and measurable outcomes. Operating across wholesale, trade, retail B2B, direct-to-consumer (D2C), e-commerce and export markets, marketing plays a critical role in driving traffic, customer acquisition and brand growth. The Head of E-commerce owns the strategy, performance and technical development of Team RH's e-commerce channel, with full accountability for online revenue growth.

You’ll lead a multi-disciplinary team of Shopify developers, CRO specialists and data analysts, translating commercial targets into a high-performing, scalable and data-led online store. The role requires strong technical fluency in Shopify, a rigorous approach to conversion and data, and the leadership skills to build and develop a high-performing team.

You’ll report to the Chief Commercial Officer and work closely with Marketing, Paid Media, Supply Chain and Customer Service, representing e-commerce in senior leadership and commercial planning as the channel grows.

Key Responsibilities

• Own the e-commerce strategy and roadmap, aligned to wider commercial and brand objectives.
• Set and be accountable for online revenue, conversion and profitability targets.
• Report to the Chief Commercial Officer on e-commerce performance, risks and opportunities.
• Build the business case for platform investment, tooling and headcount.
• Identify and prioritise growth opportunities across the D2C and e-commerce channel.
• Line-manage and develop Shopify developers, CRO specialists and data analysts.
• Set objectives, priorities and workload for each function, ensuring alignment to commercial goals.
• Coach the team on best practice, platform capability and testing methodology.
• Recruit, onboard and grow the e-commerce team as the business scales.
• Act as the primary point of escalation for e-commerce technical and performance issues.

3. Platform & Technical Development

• Own the Shopify platform roadmap, including apps, integrations and third-party tooling.
• Direct the Shopify development team on new features, site builds and technical fixes.
• Ensure site performance, reliability, security and scalability, including during peak trading.
• Oversee integrations with ERP, CRM, email and other business systems.
• Maintain technical documentation and governance of the platform's development roadmap.
• Direct the CRO specialists' testing roadmap across the site and checkout journey.
• Own the prioritisation and governance of A/B and multivariate testing.
• Optimise product pages, landing pages, navigation and checkout to improve conversion.
• Partner with the wider Marketing department to align CRO activity with campaign and traffic plans.
• Champion a test-and-learn culture across the e-commerce function.

5. Data & Analytics

• Direct the data analysts' reporting and insight roadmap across the e-commerce channel.
• Ensure accurate tracking, attribution and reporting infrastructure such as GA4 and Shopify analytics.
• Translate data into actionable insight and recommendations for senior leadership.
• Own customer, product and channel-level performance analysis to guide strategy.
• Ensure data integrity and governance across e-commerce systems.

6. Cross-Functional Collaboration

• Partner with Marketing, Paid Media, Supply Chain and Customer Service to ensure a joined-up customer experience.
• Collaborate with the wider Marketing department on campaign landing pages, promotions and product launches.
• Coordinate e-commerce readiness for trade, wholesale and export activity where relevant.
• Represent e-commerce in senior leadership and commercial planning discussions.

7. Reporting & Performance Analysis

• Own weekly and monthly e-commerce performance reporting to the Chief Commercial Officer.
• Provide performance insights, forecasts and recommendations to senior leadership.
• Identify opportunities for growth, efficiency and optimisation across the e-commerce channel.
• Monitor competitor activity, platform trends and best practice, and adjust strategy accordingly.

Person Specification

• 6–10 years' experience in e-commerce, including senior or head-of-function experience.
• Proven track record managing a Shopify or Shopify Plus store, including development roadmaps.
• Experience leading a multi-disciplinary team across technical, CRO and data functions.
• Strong track record of driving conversion rate and revenue growth through CRO and testing.
• Strong understanding of e-commerce data, analytics and reporting infrastructure such as GA4.
• Experience in D2C e-commerce, with commercial accountability for online revenue or P&L targets.
• Strong stakeholder management, including reporting to senior leadership.
• Experience within supplements, fitness, health or lifestyle brands.
• Experience working in a fast-growing or founder-led business.
• Experience with international or export e-commerce operations.
• Experience integrating e-commerce platforms with ERP or CRM systems.
• Shopify Plus certification or equivalent technical accreditation.

Core Competencies

• Technically fluent.
• Commercially driven.
• Structured.
• Hands-on.

Our Values

We Treat People Right

Everyone gets the same level of respect. Your role doesn't change how you speak to people, or how you're spoken to.

We Set High Standards

We are a high-performing team (Team RH) pursuing excellence for our members, and we measure ourselves against the best in the world, not just the industry.

We Don't Have Egos

Ego stays at the door. Curiosity comes in. The best idea wins, whoever it came from — and admitting you were wrong is part of the job, not a mark against you.

We Trust Our Gut

If something feels wrong, it usually is. Raise it on instinct, then back it with data.

We Answer to the Member

Is this right for the member? That's the question behind every decision, and it outranks every other interest in the room.

Company Overview

At Team RH, we’ve made it our mission to educate people that pills, shakes and fad diets DON’T WORK and the key to long-term success is to fully understand nutrition. We work very hard at teaching this to our members in the most easy-to-understand way, without all of the big words that confuse beginners. To date, we have over 70,000 members using our app, because we genuinely put our customers first. We deliberately keep our prices as low as possible, so everyone can afford to change their lives. We refuse to release anything unless we know it’s 100% the best quality, and we don’t sell a plan that lets you lose a few pounds short-term, to then put it all back on again. We pride ourselves on being the last ‘diet’ you’ll ever try.