Ecommerce Growth Lead — Shopify, CRO & Conversion

Zachary Daniels Recruitment; Bath; On-site; GBP 50,000 - 70,000; Full time

Job summary

Zachary Daniels Recruitment is seeking an Ecommerce Manager to own the day-to-day performance of the brand's Shopify store. You will run the weekly trading rhythm, ship site changes, and improve conversion week by week, while delivering a customer experience reflecting the brand values.

You will work with Marketing, Merchandising, Product and Performance teams, and with developers/agencies. As a Senior Leadership Team member, you will lead the eCommerce function and tell us what each change was

Qualifications

• Proven track record in eCommerce roles managing day-to-day site performance.
• Real CRO experience with measurable test wins and learnings.
• Confident with GA4, dashboards and data-led decision making.
• Hands-on with the platform; capable of implementing changes directly.
• Strong UX understanding across product pages to optimise sales journey.
• Able to size commercial impact of changes and report value.
• Comfortable owning a number and being accountable for it.
• Excellent communication and stakeholder management across teams.

Responsibilities

• Own weekly trading rhythm and performance against plan.
• Manage conversion, traffic, AOV and margin with quick action where needed.
• Plan promotions, launches and calendar with brand teams.
• Ensure stock realities align with pricing and promotions.
• Trade DTC site and third‑party channels for profitability.
• Run on-site A/B testing and implement winning changes.
• Lead eCommerce function as part of SLT and align with other teams.
• Own reporting dashboards and turn insights into growth plans.
• Drive SEO strategy for brand across traditional and AI platforms.

Skills

eCommerce leadership

CRO experience

GA4 analytics

Hands-on Shopify

UX & conversion flow

Commercial impact sizing

Accountability for metrics

Stakeholder management

Tools

Shopify Plus

Job description

Zachary Daniels Recruitment is seeking an Ecommerce Manager to own the day-to-day performance of the brand's Shopify store. You will run the weekly trading rhythm, ship site changes, and improve conversion week by week, while delivering a customer experience reflecting the brand values.

You will work with Marketing, Merchandising, Product and Performance teams, and with developers/agencies. As a Senior Leadership Team member, you will lead the eCommerce function and tell us what each change was