Head of Direct Sales — B2B Energy Growth

United Gas & Power Limited; United Kingdom; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Salary based on experience

Hybrid working (Mon–Fri 9am–5pm)

Pension scheme with 8% employer cont.

25 days annual leave + bank holidays

Long-Term Service Benefit - extra day/

Holiday Purchase Scheme – buy up to 5d

Ongoing training & guidance

Team environment and social events

Health & Wellbeing program

Job summary

United Gas & Power Limited invites an experienced Head of Direct Sales to lead our UK B2B sales function from our Guiseley, Leeds office. You will own the Direct Sales strategy, forecasting, and pipeline, building a high-performing team of Account Managers and a Sales Performance Coach as part of the Senior Management Team.

You will drive margin targets, CRM governance, and cross-functional collaboration with Marketing to optimize lead generation and conversion, while shaping broader commercial

Qualifications

• 3+ years leading high-performing B2B sales teams, including senior sales leadership experience.
• Experience managing CRM systems and sales reporting.
• Experience within the UK business energy sector.

Responsibilities

• Own and deliver the Direct Sales strategy, aligned to wider business objectives, and contribute to commercial strategy as an SMT member.
• Deliver margin targets, own departmental forecasting and pipeline management.
• Track and improve core commercial KPIs: gross margin, pipeline coverage, forecast accuracy, sales productivity, and conversion rate.
• Identify new commercial opportunities, market trends and routes to market; support strategic customer opportunities directly where needed.
• Directly manage and develop Account Managers and Sales Performance Coach, with a view of scaling the channel over the next 12 months.
• Run regular 1:1s, performance reviews and development plans; build a culture of accountability, ownership and continuous improvement.
• Coach and mentor future sales leaders; drive engagement, retention and succession planning across the department.

Skills

Leadership

CRM & reporting

HubSpot

Strategic planning

Forecasting

People management

Sales coaching

Tools

HubSpot CRM

Job description

United Gas & Power Limited invites an experienced Head of Direct Sales to lead our UK B2B sales function from our Guiseley, Leeds office. You will own the Direct Sales strategy, forecasting, and pipeline, building a high-performing team of Account Managers and a Sales Performance Coach as part of the Senior Management Team.

You will drive margin targets, CRM governance, and cross-functional collaboration with Marketing to optimize lead generation and conversion, while shaping broader commercial