Head of Digital Strategy — B2B Tech & Industrial

Craft Agency Ltd; Manchester; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid work schedule

Bonus scheme

25 days leave + bank holidays

Training and development budget

Team socials and outings

Job summary

Craft Agency Ltd is seeking a Digital Lead to define and own the digital discipline within a B2B agency. You will set the direction for a new department, shaping the digital proposition across SEO, paid media, analytics, websites and email.

You will lead a team, manage external partners, and drive digital growth including new business pitches, with a strong focus on complex, considered purchases and long-term client value.

Qualifications

• Eight+ years in digital marketing, currently in a B2B agency setting.
• Experience leading a small team and managing external partners.
• Hands-on breadth across the digital toolkit: SEO, paid media, analytics, websites and email.

Responsibilities

• Define and own digital strategy for a retained base of clients.
• Set the strategic direction and technical standards for the new department.
• Oversee digital performance from workshops to always-on activity and drive new business pitches.
• Hire, mentor and develop the team as it grows; run the function.

Skills

Digital leadership

B2B marketing

Team management

New business

SEO

Paid media

Analytics

Email marketing

AI Search

Job description

Craft Agency Ltd is seeking a Digital Lead to define and own the digital discipline within a B2B agency. You will set the direction for a new department, shaping the digital proposition across SEO, paid media, analytics, websites and email.

You will lead a team, manage external partners, and drive digital growth including new business pitches, with a strong focus on complex, considered purchases and long-term client value.