Senior Digital Strategist

Craft Agency Ltd; Manchester; On-site; GBP 36,000 - 42,000; Full time

Benefits offered by this job

Company bonus scheme

25 days annual leave

Training budget

Team socials and outings

Job summary

Craft Agency Ltd in Manchester seeks a digital strategist to own and shape multi-discipline programs across SEO, AI Search, paid media, email, analytics and site optimisation. You will lead ongoing campaigns, audits and performance reporting, translating data into practical client recommendations.

You will engage in client workshops and support new business pitches, partnering with client services, content and design to scale the agency's digital approach.

Qualifications

• Four+ years in digital marketing, ideally with agency side experience.
• Experience with B2B marketing and long sales cycles.
• Proficiency in GA4, Search Console and Tag Manager; strong SEO/PPC skills.

Responsibilities

• Develop and deliver digital strategies across SEO, AI Search, paid media, email, analytics and websites.
• Lead ongoing programmes, audits, competitor analyses and quarterly performance reports.
• Translate data into strategic recommendations for clients and integrate into workshops and pitches.

Skills

Digital marketing

Agency experience

B2B marketing

Sales cycle awareness

GA4

Google Search Console

Google Tag Manager

SEO

PPC

Analytics reporting

Tools

GA4

Google Search Console

Google Tag Manager

Analytics platforms

Job description

You’ll own the strategy behind SEO, AI Search, paid media, email, analytics and websites, and be the person clients turn to for a point of view, not just a report.

The agency is a Manchester-based B2B specialist working with clients in the industrial, science and technology sectors, from Australia to Sweden to the US. With twelve award wins over the past six years, this role is a deliberate part of building out the digital team, which means real scope to shape how that function scales.

The Role

You’ll develop and deliver digital strategies across six disciplines – SEO, AI Search (AEO/GEO), paid media, email, analytics and website optimisation – for a global B2B client portfolio. Day-to-day, that means leading always-on programmes, running audits, competitor analysis and technical reviews, and producing quarterly performance reports that translate data into decisions clients act on.

Your work feeds directly into the agency’s proprietary strategic framework, rather than sitting alongside it as isolated tactics. You’ll act as a trusted advisor: joining client workshops, strategy sessions and new business pitches, and helping define the agency’s wider digital approach. You’ll work closely with client services, content and design throughout.

The Package

• £36,000 – £42,000
• Hybrid working: 2 days a week in the office
• Company bonus scheme
• 25 days annual leave plus bank holidays
• Dedicated training and development budget
• Quarterly socials and monthly team outings

The Person

You’ll have at least four years in digital marketing, gained agency-side, ideally with exposure to B2B, and a working understanding of long sales cycles, technical buyers and complex decision-making units.

You’re fluent in GA4, Search Console and Tag Manager, alongside standard SEO, PPC and reporting platforms, and increasingly across AI Search. Most importantly, you’ve moved beyond execution: you can turn performance data into strategic recommendations, and you hold your own when advising clients directly.