Senior Digital Strategy Lead — B2B, Global Impact

Craft; Manchester; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Company bonus

25 days annual leave

Training budget

Team socials

Job summary

Craft is a Manchester-based agency seeking a strategic digital marketer to own and advance SEO, AI Search, paid media, email, analytics and websites for a global B2B client portfolio. You’ll lead ongoing programmes, conduct audits, and translate data into actionable recommendations for clients.

With 4+ years in digital marketing, you’ll be fluent in GA4, Search Console and Tag Manager, and comfortable shaping client strategy in workshops and pitches.

Qualifications

• Four years+ in digital marketing, agency-side preferred.
• Experience with B2B clients and long sales cycles.
• Ability to turn data into strategic client recommendations.
• Comfortable presenting workshops and pitches.

Responsibilities

• Develop and deliver digital strategies across SEO, AI Search, paid media, email, analytics and websites.
• Lead always-on programmes, audits, competitor analyses and technical reviews.
• Produce quarterly performance reports translating data into client decisions.

Skills

Digital marketing

Strategic thinking

Analytical mindset

Client advisory

Tools

GA4

Search Console

Tag Manager

SEO

PPC

Reporting platforms

Job description

Craft is a Manchester-based agency seeking a strategic digital marketer to own and advance SEO, AI Search, paid media, email, analytics and websites for a global B2B client portfolio. You’ll lead ongoing programmes, conduct audits, and translate data into actionable recommendations for clients.

With 4+ years in digital marketing, you’ll be fluent in GA4, Search Console and Tag Manager, and comfortable shaping client strategy in workshops and pitches.