Senior Digital Strategist

Craft; Manchester; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Company bonus

25 days annual leave

Training budget

Team socials

Job summary

Craft is a Manchester-based agency seeking a strategic digital marketer to own and advance SEO, AI Search, paid media, email, analytics and websites for a global B2B client portfolio. You’ll lead ongoing programmes, conduct audits, and translate data into actionable recommendations for clients.

With 4+ years in digital marketing, you’ll be fluent in GA4, Search Console and Tag Manager, and comfortable shaping client strategy in workshops and pitches.

Qualifications

• Four years+ in digital marketing, agency-side preferred.
• Experience with B2B clients and long sales cycles.
• Ability to turn data into strategic client recommendations.
• Comfortable presenting workshops and pitches.

Responsibilities

• Develop and deliver digital strategies across SEO, AI Search, paid media, email, analytics and websites.
• Lead always-on programmes, audits, competitor analyses and technical reviews.
• Produce quarterly performance reports translating data into client decisions.

Skills

Digital marketing

Strategic thinking

Analytical mindset

Client advisory

Tools

GA4

Search Console

Tag Manager

SEO

PPC

Reporting platforms

Job description

You’ll own the strategy behind SEO, AI Search, paid media, email, analytics and websites, and be the person clients turn to for a point of view, not just a report.

The agency is a Manchester-based B2B specialist working with clients in the industrial, science and technology sectors, from Australia to Sweden to the US. With twelve award wins over the past six years, this role is a deliberate part of building out the digital team, which means real scope to shape how that function scales.

The Role

You'll develop and deliver digital strategies across six disciplines - SEO, AI Search (AEO/GEO), paid media, email, analytics and website optimisation - for a global B2B client portfolio. Day-to-day, that means leading always-on programmes, running audits, competitor analysis and technical reviews, and producing quarterly performance reports that translate data into decisions clients act on.

Your work feeds directly into the agency's proprietary strategic framework, rather than sitting alongside it as isolated tactics. You'll act as a trusted advisor: joining client workshops, strategy sessions and new business pitches, and helping define the agency's wider digital approach. You'll work closely with client services, content and design throughout.

The Package

• Hybrid working: 2 days a week in the office
• Company bonus scheme
• 25 days annual leave plus bank holidays
• Dedicated training and development budget
• Quarterly socials and monthly team outings

The Person

You'll have at least four years in digital marketing, gained agency-side, ideally with exposure to B2B, and a working understanding of long sales cycles, technical buyers and complex decision-making units.

You're fluent in GA4, Search Console and Tag Manager, alongside standard SEO, PPC and reporting platforms, and increasingly across AI Search. Most importantly, you've moved beyond execution: you can turn performance data into strategic recommendations, and you hold your own when advising clients directly.

A more diverse team is a more creative team.

It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.

All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.