Head of Digital

JR United Kingdom; Chelmsford; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading health and fitness company is seeking a Head of Digital to spearhead growth in the German and French markets. This role involves leading a team, managing key performance metrics, and implementing targeted digital marketing strategies to enhance customer revenue. Join a rapidly growing company with a strong commitment to expanding its market presence in Europe!

Qualifications

• Experience selling directly to consumers online.
• Leadership experience in a digital marketing or ecommerce role.
• Familiarity with German and/or French markets.

Responsibilities

• Lead a team of specialists to drive customer revenue through digital marketing.
• Manage key metrics such as churn prevention and cost per acquisition.
• Implement a localisation strategy for different markets.

Skills

Digital Marketing

Ecommerce

Growth Management

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, and is posting strong growth every year.

The next big milestone is £100 million in turnover, aiming to achieve this through maintaining a strong UK presence and expanding internationally, particularly into Germany and France where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There's a significant opportunity to advance your career given the company's growth trajectory, the quality of their products and pricing, and the fact that these markets are less mature than the UK.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, and others.
• Expand the team as you surpass your objectives.
• Implement a localisation strategy for different markets, adopting best practices from the company's core operations.

You

• An ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.