Head of Demand Generation

zincwork; Greater London; On-site; GBP 120,000 - 160,000; Full time

Job summary

Zinc is seeking a Head of Demand Generation to elevate our demand marketing from a channel-led function to a data-informed, 360 growth engine. You will build and scale the full-funnel demand generation playbook across channels and audiences, reporting to the marketing leadership.

This senior leadership role will guide measurement, activation, and engagement of buyers from first signal to closed won, shaping best-in-class demand generation at scale for 2026 and beyond.

Responsibilities

• Build and scale the full-funnel demand generation playbook across channels and audiences.
• Lead and develop the demand generation team across multiple regions.
• Define measurement, activation and engagement of buyers from first signal to closed won.

Job description

Why this role exists: Zinc's marketing function is growing and we're looking for an experienced Head of Demand Generation to take us to the next level. Our vision is to move demand marketing from a channel-led function into a data-informed, 360 growth engine, building and designing a repeatable playbook for demand generation & capture across every channel and every audience.

This is a new senior leadership role within the marketing function, and a rare opportunity to build and shape how Zinc scales to beyond £50m ARR, into new audiences. You'll be responsible for building and scaling the full-funnel demand generation playbook, working closely with the outbound team, wider commercial leadership and the marketing leadership team. We're looking for a leader who can inspire, motivate and develop a team and curate demand programmes across multiple channels and multiple regions, bringing playbooks and processes to continue Zinc's growth trajectory.

You'll have a mandate to look at how we measure, activate and engage buyers across the full funnel, from first signal to closed won and have a strong view on what best-in‑class demand generation and capture looks like in 2026 and beyond.