Head of Demand Gen & Growth Strategy

Zinc Work Ltd; Greater London; Hybrid; GBP 140,000 - 210,000; Full time

Benefits offered by this job

Holiday package

Benefits allowance

Early finish Fridays

Company retreat

Job summary

Zinc is seeking a Head of Demand Generation to lead and scale our full-funnel demand programs across channels and regions. You will shape a data-informed playbook and collaborate with outbound, marketing leadership, and Commercial teams to drive growth beyond £50m ARR.

You will build and mentor a high-performing demand-generation and field marketing team, own the pipeline targets, and push for cross-functional alignment with Brand/Content and SDRs to accelerate growth.

Qualifications

• Senior leader with B2B SaaS demand-gen experience.
• Experience owning and growing marketing-sourced pipeline.
• Strong data-driven decision making and analytics mindset.
• Proven ability to build and scale a demand-gen team.
• Experience collaborating with Brand/Content and Commercial teams.

Responsibilities

• Scalability and infrastructure: build the playbook, demand-gen tech stack, reporting and attribution across HubSpot and DreamData.
• Pipeline ownership: end-to-end pipeline targets and lead generation across the full funnel.
• Demand generation: design and implement original demand programs across channels.
• Demand capture: optimize budget, targeting and mix to hit pipeline goals.
• Audience understanding: define ICP and relationships with partners and suppliers.
• Team leadership: mentor a high-performing team and secure resources.
• Cross-functional partnerships: align with senior leadership on campaigns across channels.

Skills

Demand generation

B2B SaaS

Data-informed

HubSpot

DreamData

GA4

Full-funnel

Team leadership

Tools

HubSpot

DreamData

GA4

Job description

Zinc is seeking a Head of Demand Generation to lead and scale our full-funnel demand programs across channels and regions. You will shape a data-informed playbook and collaborate with outbound, marketing leadership, and Commercial teams to drive growth beyond £50m ARR.

You will build and mentor a high-performing demand-generation and field marketing team, own the pipeline targets, and push for cross-functional alignment with Brand/Content and SDRs to accelerate growth.