Senior Demand Generation Executive

The ONE Group Ltd; Milton Keynes; On-site; GBP 36,000 - 44,000; Full time

Job summary

The ONE Group Ltd in Milton Keynes is recruiting a Demand Generation Specialist to drive demand, nurture leads, and convert engagement into sales opportunities. You will build campaigns that attract the right audiences and turn marketing activity into measurable pipeline growth.

You will own multi‑channel campaigns, including LinkedIn, email, and content—optimising messaging and automation to move prospects through the funnel and prove ROI.

Qualifications

• Experience generating B2B leads.
• Understanding B2B marketing funnels and buyer journeys.
• Proven ability to plan and execute multi-channel campaigns.
• Familiarity with marketing automation platforms.

Responsibilities

• Lead demand generation campaigns from concept to lead delivery.
• Create nurture journeys and optimise automated campaigns.
• Utilise LinkedIn as a major paid and organic lead generation channel.
• Analyse campaign performance and iterate to improve pipeline contribution.

Skills

Demand generation

B2B marketing

Lead nurturing

Marketing automation

Campaign management

Tools

Salesforce

Dotdigital

GA4

WordPress

Job description

Join an established B2B technology business where your demand generation expertise will directly drive commercial growth and pipeline success.

Demand Generation Specialist

Up to £40,000

We're delighted to be partnering with an established B2B technology business in Milton Keynes who have created a brand new role for a Demand Generation Specialist with a very clear objective:

Generate demand. Nurture it. Convert it. Prove what worked.

In this role, you'll build and deliver campaigns designed to attract the right audiences, nurture their interest and turn marketing engagement into genuine sales opportunities.

The best bit?

You'll be marketing to marketers!

You'll be marketing a technology solution to people who understand marketing themselves. You'll be creating marketing campaigns that give them an opportunity to engage and solve a problem for the businesses they work for.

What will you actually be doing:

Demand generation campaigns

You'll take campaigns from initial idea through to lead delivery.

One month you might develop an industry eBook designed to attract a new audience. The next, you could be promoting a webinar, building a product campaign or creating a multi-channel journey for a particular sector.

You'll look beyond impressions and clicks to understand what generated interest, what converted into qualified leads and ultimately what contributed to pipeline.

Nurture & marketing automation

There is already an established audience to work with.

Your challenge is figuring out how to turn more of that audience into genuine leads and opportunities.

You'll build and optimise automated nurture journeys, segment audiences, experiment with messaging and look at where prospects engage, where they disappear and what you can change to improve conversion.

LinkedIn

LinkedIn will be a major demand generation channel across both paid and organic activity.

You'll use it to build awareness, engage the right B2B audiences, drive traffic and generate new leads, testing different approaches and using the results to continually improve performance.

You'll probably enjoy this role if...

• You're currently working as a Senior Marketing Executive, Demand Generation Executive, hands‑on Marketing Manager or similar, with experience generating B2B leads
• You understand B2B marketing, especially technology or services, where there's no tangible product
• You understand how to move prospects through a B2B marketing funnel and ultimately towards becoming an opportunity
• You've used LinkedIn to generate leads
• You enjoy looking at campaign performance and figuring out what to improve and how to pivot
• You're interested in how AI, automation and new marketing technology can make campaigns more effective

Experience with marketing automation and platforms such as Salesforce, Dotdigital, GA4 or WordPress or similar would be highly advantageous.

Why consider it?

Demand generation is becoming a bigger priority for the business, and this role has been created specifically to have somebody focused on it.

You'll join a newly structured marketing team where you can bring ideas, experiment with different approaches and use the results to influence what happens next.

There is already an established audience and marketing infrastructure to work with, giving you a strong starting point to improve how prospects are engaged, nurtured and converted.

And importantly, you'll be able to see the commercial impact of your work.