Head of Demand Gen & Growth (B2B SaaS)

Zinc; Greater London; On-site; GBP 90,000 - 100,000; Full time

Benefits offered by this job

24 days holiday

Birthday off

Benefits allowance £1200

Early finish Fridays

Company retreat

Work from anywhere (30 days)

Pension

Company shares

Job summary

Zinc, London, is seeking a Head of Demand Generation to lead the full-funnel demand program and scale a data-informed growth engine. You will shape playbooks across channels, own the pipeline, and partner with SDR/outbound and marketing leadership to drive enterprise growth.

The role requires building a high-performing team, measuring impact with HubSpot, DreamData and GA4, and aligning budgets with executive leadership to optimize growth across mid-market and Enterprise audiences.

Qualifications

• Significant experience leading demand generation at a B2B SaaS with multi-channel campaigns.
• Data-informed marketer using HubSpot, DreamData and GA4 to drive pipeline.
• Proven ability to build/scale a team and own a demand budget.

Responsibilities

• Build and scale the demand generation playbook and full-funnel pipeline.
• Own pipeline targets and handoff from first touch to sales.
• Create demand programmes across channels and regions.
• Collaborate with channel specialists to optimize budget and channel mix.
• Partner with senior leadership to align campaigns and messaging.

Skills

Demand generation

Leadership

Data-informed

HubSpot

DreamData

GA4

ABM

Paid media

Cross-functional collaboration

Budget management

Tools

HubSpot

DreamData

GA4

Job description

Zinc, London, is seeking a Head of Demand Generation to lead the full-funnel demand program and scale a data-informed growth engine. You will shape playbooks across channels, own the pipeline, and partner with SDR/outbound and marketing leadership to drive enterprise growth.

The role requires building a high-performing team, measuring impact with HubSpot, DreamData and GA4, and aligning budgets with executive leadership to optimize growth across mid-market and Enterprise audiences.