Growth Engine Lead, Full-Funnel Demand Gen (B2B SaaS)

Zinc Work; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Holiday allowance

Benefits allowance

Early finish Fridays

Company retreat abroad

Work from anywhere (30 days)

Enhanced parental leave

Pension with NEST

EMI share options

Employee wellbeing support

Job summary

Zinc is seeking a Head of Demand Generation to lead the growth engine and move demand marketing from a channel-led function to a data-informed, 360-degree growth engine. You will design scalable playbooks for demand generation and capture across channels and regions, and build a high-performing team reporting to senior leadership.

The role requires owning the full funnel from first signal to closed won, working with SDRs, outbound teams, and partners, and shaping how we measure and optimize

Qualifications

• Significant experience leading demand generation at a B2B SaaS company.
• Forward-thinking leader capable of scaling demand practices for 2026 and beyond.
• Data-informed approach; proficient with HubSpot, DreamData and GA4.

Responsibilities

• Scalability and infrastructure: build and scale the playbook and demand tech stack across HubSpot and DreamData.
• Pipeline ownership: end-to-end responsibility for pipeline targets and lead generation.
• Demand generation: create original programmes to inform prospects and drive interest.
• Demand capture: support channel specialists with budget, targeting and channel mix.
• Audience understanding: identify ICP reach and build relationships with partners.
• Team leadership: mentor and develop a high-performing demand generation team.
• Cross-functional partnerships: align with senior leadership to deliver campaigns.
• Understand how creative impacts channel performance and report to leadership.

Skills

Demand generation leadership

Data-driven marketing

Full-funnel marketing

Channel diversification

Stakeholder management

Team leadership

Senior leadership collaboration

Creative impact reporting

Tools

HubSpot

DreamData

GA4

Job description

Zinc is seeking a Head of Demand Generation to lead the growth engine and move demand marketing from a channel-led function to a data-informed, 360-degree growth engine. You will design scalable playbooks for demand generation and capture across channels and regions, and build a high-performing team reporting to senior leadership.

The role requires owning the full funnel from first signal to closed won, working with SDRs, outbound teams, and partners, and shaping how we measure and optimize