Head of Data & Analytics - Growth Insights Leader (Remote)

Harnham; Hawton; On-site; GBP 90,000 - 110,000; Full time

Benefits offered by this job

Performance-related bonus

Fully remote after onboarding

Career development

Job summary

Harnham is seeking a Head of Data Analytics to lead a growing analytics function within a UK-based, B2B environment. This remote role allows you to shape how data informs customer acquisition, retention, and commercial growth, while building a high-performing team.

You will define marketing analytics strategy, build segmentation and targeting models, deliver insights across email and telemarketing, develop dashboards in Power BI, and partner with senior stakeholders to drive decisions.

Qualifications

• Strong marketing analytics and customer insight experience
• Team leadership and stakeholder management experience
• Advanced SQL and Power BI skills
• Expertise in segmentation, targeting, and campaign analysis
• Ability to translate data into clear commercial recommendations
• Experience within B2B, lead generation, sales, or telemarketing environments is advantageous

Responsibilities

• Lead and develop a team of analysts
• Define the marketing analytics and customer insight strategy
• Build customer segmentation and targeting models
• Deliver actionable insights across email, telemarketing, and wider marketing activity
• Identify cross-sell, upsell, and growth opportunities from customer data
• Develop reporting and dashboards using Power BI
• Use SQL to analyse customer, campaign, and operational performance
• Partner with senior stakeholders to influence commercial decisions

Skills

Marketing analytics

Team leadership

Stakeholder management

SQL

Power BI

Campaign analysis

Customer insights

Tools

SQL

Power BI

Job description

Harnham is seeking a Head of Data Analytics to lead a growing analytics function within a UK-based, B2B environment. This remote role allows you to shape how data informs customer acquisition, retention, and commercial growth, while building a high-performing team.

You will define marketing analytics strategy, build segmentation and targeting models, deliver insights across email and telemarketing, develop dashboards in Power BI, and partner with senior stakeholders to drive decisions.