Head of Data & Analytics

Harnham; Plymouth; On-site; GBP 90,000 - 110,000; Full time

Benefits offered by this job

Fully remote after onboarding

Shape analytics function

High visibility with leadership

Strong benefits package

Job summary

Harnham in the United Kingdom is seeking a Head of Data Analytics to lead the analytics function for a growing B2B business. You will build and manage a team of analysts, define the marketing analytics and customer insight strategy, and deliver actionable insights to drive customer acquisition, retention and commercial growth.

This remote (UK) role offers a base salary of £90,000 - £110,000 plus bonus, high-visibility with senior leadership, and strong benefits.

Qualifications

• Strong marketing analytics and customer insight experience.
• Team leadership and stakeholder management experience.
• Advanced SQL and Power BI skills.
• Expertise in segmentation, targeting, and campaign analysis.
• Ability to translate data into clear commercial recommendations.
• Experience within B2B, lead generation, sales, or telemarketing environments is advantageous.

Responsibilities

• Lead and develop a team of analysts.
• Define the marketing analytics and customer insight strategy.
• Build customer segmentation and targeting models.
• Deliver actionable insights across email, telemarketing, and wider marketing activity.
• Identify cross-sell, upsell, and growth opportunities from customer data.
• Develop reporting and dashboards using Power BI.
• Use SQL to analyse customer, campaign, and operational performance.
• Partner with senior stakeholders to influence commercial decisions.

Skills

Marketing analytics

Team leadership

SQL

Power BI

Customer segmentation

Campaign analysis

Stakeholder management

Job description

Head of Data Analytics

Remote (UK) | £90,000 - £110,000 + Bonus

A high-impact leadership opportunity to shape how a growing B2B business uses data to drive customer acquisition, retention, and commercial growth. You'll lead the analytics function, develop a team, and provide the insights that influence marketing and business strategy.

The Company

They are a well-established, multi-service organisation operating across several commercial sectors. Following significant growth and expansion, they are investing heavily in data and analytics to improve customer targeting, campaign performance, and decision-making across the business.

The Role

• Lead and develop a team of analysts
• Define the marketing analytics and customer insight strategy
• Build customer segmentation and targeting models
• Deliver actionable insights across email, telemarketing, and wider marketing activity
• Identify cross-sell, upsell, and growth opportunities from customer data
• Develop reporting and dashboards using Power BI
• Use SQL to analyse customer, campaign, and operational performance
• Partner with senior stakeholders to influence commercial decisions

Your Skills & Experience

• Strong marketing analytics and customer insight experience
• Team leadership and stakeholder management experience
• Advanced SQL and Power BI skills
• Expertise in segmentation, targeting, and campaign analysis
• Ability to translate data into clear commercial recommendations
• Experience within B2B, lead generation, sales, or telemarketing environments is advantageous

What They Offer

• £90,000 - £110,000 base salary
• Performance-related bonus
• Fully remote working after onboarding
• Opportunity to shape and grow an analytics function
• High visibility with senior leadership
• Strong benefits package and career development opportunities