Head of CRM | Hybrid, AI-Powered Campaigns Leader

Forward Role; Warrington; Hybride; GBP 35 000 - 45 000; Plein temps

Avantages offerts par ce poste

Training budget

Flexi-time

Birthday day off

Résumé du poste

Forward Role is partnering with a specialist digital marketing agency to lead CRM for a portfolio of clients, owning email, SMS and WhatsApp campaigns end to end from planning to reporting.

You’ll work with the MD to shape the service, apply AI to workflows, test new ideas and drive growth. Benefits include a £1,000 training budget, flexi-time and 25 days holiday plus your birthday off.

Qualifications

• 3+ years hands-on CRM, email or lifecycle marketing experience (agency side preferred).
• Strong email marketing background and copywriting ability; SMS experience is a bonus.
• Confidence with CRM platforms (GoHighLevel, HubSpot, Klaviyo, Brevo or similar).
• Numerical mindset: budgeting, reporting, GDPR/PECR knowledge; FCA marketing experience a plus.
• Product-minded, AI-curious and able to multitask across multiple clients and campaigns.

Responsabilités

• Own the CRM service end to end: plan, build, send and report on email, SMS and WhatsApp campaigns.
• Create monthly CRM plans per client: segments, journeys, offers, send calendars tied to sales targets.
• Write concise email/SMS copy and build campaigns in relevant platforms.
• Use data and budgets to show cost per sale and keep programmes profitable; ensure compliance.

Connaissances

CRM experience

Email marketing

Copywriting

Data analysis

AI awareness

Formation

Bachelor's degree (not required)

Outils

GoHighLevel

HubSpot

Klaviyo

Brevo

Description du poste

Forward Role is partnering with a specialist digital marketing agency to lead CRM for a portfolio of clients, owning email, SMS and WhatsApp campaigns end to end from planning to reporting.

You’ll work with the MD to shape the service, apply AI to workflows, test new ideas and drive growth. Benefits include a £1,000 training budget, flexi-time and 25 days holiday plus your birthday off.