CRM Campaigns Lead – Hybrid, AI-Driven Loyalty

Major Players | B Corp™; England; Hybrid; GBP 33,000 - 45,000; Full time

Benefits offered by this job

Hybrid working

Free on-site parking

Job summary

Major Players | B Corp™ is seeking a CRM Executive to lead membership communications and lifecycle campaigns across a multi-site hospitality & leisure portfolio in Surrey. Hybrid work, up to 2 days WFH, and a hands-on role within a newly built CRM function.

You’ll build campaigns across email, SMS and app, maintain data quality, and translate performance insights into tangible improvements, working with an agency partner and AI-powered content tools.

Qualifications

• Experience in a CRM, lifecycle, email marketing or membership communications role.
• Hands-on experience building and sending campaigns in a CRM or marketing automation platform.
• Strong attention to detail, particularly around data accuracy and campaign QA.
• Comfortable working with customer data to spot and act on trends.

Responsibilities

• Build, schedule and quality-check membership and lifecycle campaigns across email, SMS, app and CRM-triggered channels
• Deliver onboarding, renewal and lapse-risk contact plans for allocated venues or customer segments
• Support win-back activity to re-engage lapsed members and customers
• Maintain data quality within the central customer record, flagging and resolving gaps or duplication
• Monitor and report campaign performance (open, click, conversion, retention) and feed learnings into future activity
• Coordinate with the CRM and lifecycle partner agency on campaign build and platform configuration
• Work with brand, content and AI-enabled copy and image tools to produce and build emails
• Partner with the technology team to evolve and optimise the use of CRM and data

Skills

CRM

Lifecycle campaigns

Email marketing

Data quality

Stakeholder liaison

Excel

Job description

Major Players | B Corp™ is seeking a CRM Executive to lead membership communications and lifecycle campaigns across a multi-site hospitality & leisure portfolio in Surrey. Hybrid work, up to 2 days WFH, and a hands-on role within a newly built CRM function.

You’ll build campaigns across email, SMS and app, maintain data quality, and translate performance insights into tangible improvements, working with an agency partner and AI-powered content tools.