Head of CRM

Forward Role; Warrington; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Training budget

Flexi-time

Birthday day off

Job summary

Forward Role is partnering with a specialist digital marketing agency to lead CRM for a portfolio of clients, owning email, SMS and WhatsApp campaigns end to end from planning to reporting.

You’ll work with the MD to shape the service, apply AI to workflows, test new ideas and drive growth. Benefits include a £1,000 training budget, flexi-time and 25 days holiday plus your birthday off.

Qualifications

• 3+ years hands-on CRM, email or lifecycle marketing experience (agency side preferred).
• Strong email marketing background and copywriting ability; SMS experience is a bonus.
• Confidence with CRM platforms (GoHighLevel, HubSpot, Klaviyo, Brevo or similar).
• Numerical mindset: budgeting, reporting, GDPR/PECR knowledge; FCA marketing experience a plus.
• Product-minded, AI-curious and able to multitask across multiple clients and campaigns.

Responsibilities

• Own the CRM service end to end: plan, build, send and report on email, SMS and WhatsApp campaigns.
• Create monthly CRM plans per client: segments, journeys, offers, send calendars tied to sales targets.
• Write concise email/SMS copy and build campaigns in relevant platforms.
• Use data and budgets to show cost per sale and keep programmes profitable; ensure compliance.

Skills

CRM experience

Email marketing

Copywriting

Data analysis

AI awareness

Education

Bachelor's degree (not required)

Tools

GoHighLevel

HubSpot

Klaviyo

Brevo

Job description

Forward Role are working with a specialist digital marketing agency that has built a strong reputation helping finance and leisure brands turn marketing spend into real results.

Head of CRM
£35,000 - £45,000
Warrington
Hybrid working - 3 days onsite & 2 remote

This is a growing, specialist agency with a small, close-knit core team and a clear plan to bring more roles in-house. It's a really exciting time to join. People here are supported to develop, with a £1,000 annual training budget, flexi-time, 25 days' holiday plus your birthday off, and a track record of promoting from within.

They're now looking for a Head of CRM to take full ownership of their CRM service, which turns the leads their clients already have into sales. It's a hands-on, permanent role where you'll plan, build and report on email, SMS and WhatsApp campaigns for a portfolio of clients, from car finance and loan brokers to events and leisure.

You'll work closely with the MD, shaping how the service develops and using AI to improve how it runs. You'll also have the freedom to test new ideas and see the impact of your work.

The role:

• Own the CRM service end to end, planning, building, sending and reporting on email, SMS and WhatsApp campaigns across a portfolio of clients.
• Create monthly CRM plans for each client, covering segments, journeys, offers and send calendars tied to sales targets.
• Write short, sharp email and SMS copy, and build campaigns and automations in platforms such as GoHighLevel, Brevo and Klaviyo.
• Use data, budgets and reporting to show clients cost per sale, keep every programme profitable, and make sure all sends meet GDPR, PECR and FCA requirements.
• Shape the product, using AI across CRM workflows, testing new strategies and channels, and supporting the MD to pitch and onboard new clients.

What we're looking for:

• 3+ years' hands-on experience in CRM, email or lifecycle marketing, ideally agency-side across several brands, though in-house candidates with deep CRM expertise will be considered.
• A strong email marketing background and a great copywriter, with SMS experience a bonus. B2C and lead generation experience is preferred.
• Confidence in a CRM or automation platform such as GoHighLevel, HubSpot, Klaviyo, Brevo or similar.
• Numbers-led, comfortable in spreadsheets, building budgets and explaining results to clients, with a solid understanding of GDPR and PECR. Experience in FCA-regulated consumer credit marketing is a big plus.
• Product-minded, AI-curious and well organised, with the ability to juggle several clients' sends, deadlines and approvals without dropping the ball.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.