Growth-Driven Head of Channel & Performance Marketing (Hybrid)

Benefact Group; Gloucester; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

Group Pension up to 12%

Annual bonus 10-40%

28 days annual leave

Private healthcare

Life assurance

Charity grant £200

Volunteer day

Employee Assistance Programme

Study support

Virtual GP

Enhanced maternity/paternity pay

Job summary

Benefact Group, Eciciastical Insurance division in Gloucester, seeks a Head of Channel & Performance Marketing to drive UKGI's channel, GTM and performance activity from the Gloucester office. You will lead digital channels, social, marketing tech, and broker engagement to deliver measurable outcomes while expanding marketing capability.

You will work with the Marketing Director and leadership team to prioritise investment, optimise campaigns, and build a high-performance culture in a

Qualifications

• Proven track record in senior channel, performance, digital or integrated marketing leadership.
• Strong commercial marketing capability translating business objectives into effective strategies and plans.
• Broad knowledge of digital marketing, channels, GTM approaches and performance marketing.
• Experience leading multidisciplinary marketing teams and developing specialist capability.

Responsibilities

• Define and lead UKGI's channel and performance marketing strategy and plans across digital, social, go-to-market and broker engagement.
• Lead go-to-market capability with prioritisation and integration with wider marketing activity.
• Oversee digital channel and technology capability, ensuring websites, search and marketing tech evolve with audience needs.
• Provide direction for social media to support brand, audience and business objectives.
• Lead broker engagement and external marketing consultancy to support distribution priorities.
• Embed performance-led marketing with KPIs, data insight and test-and-learn approaches.
• Act as Marketing's interface for demand, translating requirements into clear briefs.
• Lead and develop the Channel & Performance Marketing team (~11 FTE).
• Manage budgets, agencies and suppliers, prioritising investment and resources.
• Collaborate with Brand, Product, and wider business for joined-up channel activity.
• Work with Group Services to translate UKGI needs into delivery.
• Ensure governance and regulatory compliance with data and digital controls.
• Support the Marketing Director in delivering strategy and capability development.

Skills

Senior marketing leadership

Channel marketing

Digital & social

Performance marketing

Stakeholder management

Education

Marketing qualification or business degree

Tools

CRM systems

Marketing platforms

Job description

Benefact Group, Eciciastical Insurance division in Gloucester, seeks a Head of Channel & Performance Marketing to drive UKGI's channel, GTM and performance activity from the Gloucester office. You will lead digital channels, social, marketing tech, and broker engagement to deliver measurable outcomes while expanding marketing capability.

You will work with the Marketing Director and leadership team to prioritise investment, optimise campaigns, and build a high-performance culture in a