Head of Channel & Performance Marketing

Benefact Group plc; Gloucester; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Group pension

Bonus scheme

Job summary

Benefact Group plc’s Ecclesiastical Insurance division in Gloucester seeks a Head of Channel and Performance Marketing to set the strategic direction for UKGI’s channel and performance marketing, aligning marketing investment with customer, broker and business outcomes.

You will lead a cross-functional team, integrating digital channels, social media and GTM delivery, ensuring insight-led activity and measurable impact across campaigns and partnerships.

Qualifications

• Proven track record in senior channel/performance marketing leadership.
• Strong commercial marketing capability translating business objectives into strategies.
• Broad knowledge of digital marketing channels and performance marketing.
• Experience with data-driven marketing, KPIs, and test-and-learn approaches.
• Leadership of multidisciplinary marketing teams.

Responsibilities

• Define and lead UKGI's channel and performance marketing strategy and plans.
• Lead go-to-market capability with prioritisation and execution across portfolios.
• Oversee digital channels, websites, search, marketing tech and MI to improve engagement.
• Guide social media to support brand and business objectives.
• Manage broker engagement and external marketing consultancy to boost distribution.

Skills

Senior leadership

Channel marketing

Performance marketing

Data-driven marketing

Stakeholder management

Job description

Working hours: 35 hours per week, Monday to Friday

Duration: Permanent

Location: Gloucester

Job Ref: 205478

About the role

Ecclesiastical Insurance, part of Benefact Group are looking for a Head of Channel and Performance Marketing to join our Gloucester office.

As the Head of Channel & Performance Marketing you'll be accountable for setting the direction for UKGI's channel, go-to-market and commercial performance marketing activity, ensuring marketing investment and capability are focused on delivering measurable customer, broker and business outcomes.

You’ll lead the Channel & Performance Marketing function, bringing together digital channels and technology, social media, and go-to-market delivery. It ensures activity is audience and insight-led, effectively targeted and continually optimised through data and performance measurement.

You’ll also maximise partnership activities, including offering external Marketing consultancy to provide incremental value to our highest value brokers and customers.

Working closely with the Marketing Director and wider Marketing leadership team, the role ensures business priorities are translated into effective marketing activity, resources are focused where they can have greatest impact and UKGI continues to develop its channel and performance marketing capability.

Hear from the hiring manager

"Our marketing function is expanding rapidly, giving us a genuine opportunity to redefine how we drive growth across every channel. As Head of Channel & Performance Marketing, you won’t just set new standards for campaigns – you’ll develop the strategic direction, influence the business at the highest level and lead our GTM teas to deliver commercial impact whilst growing and protecting our brand. We need a inspirational, resilient, high energised leader who thrives in fast moving environments and can steer a team through transformational change and instil a high performance culture".

Why join us?

Join a collaborative and inclusive culture that’s committed to making a difference and building a more sustainable future. Ranked amongst the UK's 15 Best Big Companies to Work For in 2025, we offer fantastic career and development opportunities within a rapidly growing, innovative Group - where all profits go to charity and good causes.

What you'll be doing

• Define and lead UKGI's channel and performance marketing strategy and plans, translating Marketing and business priorities into clear direction across digital, social, go-to-market and broker engagement activity.

• Lead UKGI's go-to-market capability, ensuring effective planning, prioritisation and execution across business portfolios and appropriate integration with wider Marketing activity.

• Lead digital channel and technology capability, ensuring externally facing websites, search, marketing technology and associated digital services evolve in line with audience needs, business priorities and changing market practice. Drive the use of tools and functionality to improve engagement, automation, nurture and MI.

• Provide direction for UKGI's social media capability, ensuring social supports brand, audience and business objectives and is integrated effectively with wider channel activity.

• Lead broker engagement and external marketing consultancy capability, ensuring Marketing expertise supports distribution priorities and strengthens the effectiveness of broker schemes, broker partners, and key customers.

• Embed performance-led marketing, establishing appropriate KPIs and reporting and using data, audience insight and test-and-learn approaches to improve effectiveness and inform investment decisions.

• Act as Marketing's principal commercial interface for business-led Marketing demand, ensuring requirements are translated into clear briefs, appropriately prioritised and coordinated across the wider Marketing function.

• Lead and develop the Channel & Performance Marketing team (c11 FTE), setting priorities and expectations, developing professional capability and enabling specialists to operate effectively within clear areas of ownership.

• Manage relevant budgets, agencies & suppliers, prioritising investment and resources, demonstrating effectiveness and value.

• Work collaboratively across Marketing and the wider business, particularly with Brand & Content and Product & Customer Communications, ensuring joined-up planning and effective use of channels and marketing capability.

• Work effectively with Group Services, including Research & Insight and Digital Infrastructure, ensuring UKGI requirements are understood, prioritised and translated into effective delivery.

• Ensure appropriate governance and compliance, including relevant regulatory, data, digital and channel requirements, with effective controls and escalation.

• Support the Marketing Director in delivering the wider Marketing strategy, transformation agenda and development of UKGI's Marketing capability.

What you'll need to have

• Proven track record in a senior channel, performance, digital or integrated marketing leadership role.

• Strong commercial marketing capability with experience translating business objectives into effective marketing strategies & plans.

• Broad knowledge of digital marketing and channels, go-to-market approaches and performance marketing.

• Strong understanding of data-driven marketing, customer/audience insight, KPIs, ROI/ROMI and test-and-learn approaches.

• Experience leading multidisciplinary marketing teams and developing specialist capability.

• Knowledge of regulatory compliance requirements for financial promotions, with ability to challenge and push unnecessary barriers to enhance commercial potential

• Strong understanding of how technology, data and channels combine to improve marketing and customer outcomes.

• Accomplished stakeholder management and influencing skills, with the confidence to advise and constructively challenge senior stakeholders.

• Strong commercial judgement and experience managing budgets, agencies, suppliers and investment decisions.

• Ability to lead effectively across organisational boundaries and through influence as well as direct accountability.

What makes you stand out

• Financial services or insurance experience, including B2B/broker and direct marketing.

• Relevant professional marketing or digital qualification.

• Experience of CRM, marketing automation and account-based marketing.

• A curiosity and drive to encourage a commercial mindset within the team

• Experience working across B2B and direct/customer audiences.

What we offer

• A competitive salary - let's discuss it

• Hybrid working

• Group Personal Pension - up to 12% employer contribution

• Generous annual bonus scheme: on-target bonus between 10% and 40%

• 28 days annual leave plus bank holidays, and a holiday buy and sell scheme

• An array of health and wellbeing benefits, including private healthcare, income protection and life assurance

• £200 annual personal grant to a charity of your choice

• Encouraged to take at least one volunteering day per year

• Employee Assistance Programme

• Full study support to gain professional qualifications

• Access to virtual GP

• Enhanced maternity and paternity pay

About us

Ecclesiastical Insurance offer insurance with award-winning service across a broad range of specialisms, including faith, charity, heritage, education, art and private client, real estate and schemes, across Ireland, Canada and the UK.

As a business, we’ve been trusted to protect some of the UK’s best-loved and most iconic buildings for over a century, and we’re not standing still. We’re a forward thinking, energetic organisation entering new markets, with an ambition to double our size, because when we grow, we give back more.

Benefact Group is a unique international financial services Group made up of over 30 businesses. We are owned by a charity and have been the 3rd largest UK corporate donor over a decade*, having given away £250 million since 2014. We have ambitious plans to become the UK’s number one corporate donor, with strategic objectives in place to double the Group’s size.

We believe it’s essential to attract, empower, grow and reward talented people, offering fantastic opportunities for career and personal development. Our giving ethos, 135-year history and the diversity of what we do, has enabled us to build a culture of kindness, great ambition, and of passionate people driven to do better and be better.

At Benefact Group, we are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected. We are a community made up of people with a range of different backgrounds, abilities, perspectives, beliefs and interests and we value the strength this brings to us as a Group. We welcome applications from everyone.
If you need any additional support during the recruitment process, then please let us know.

*Directory of Social Change’s UK Guides to Company Giving 2017-26