Head of Acquisition & Global Growth (DTC)

Ancient + Brave | B Corp; Lewes; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Private Medical Insurance

Wellbeing day

Mintago platform access

Discretionary bonus

25 days holiday + bank holidays

Job summary

Ancient + Brave, a female-founded wellness brand headquartered in Lewes, seeks a Head of Acquisition to own international customer acquisition end-to-end. You’ll lead strategy and budget across Meta, Google, TikTok and affiliate partnerships to drive DTC growth with data-driven decisions that boost CLV and brand impact.

You’ll own forecasting, CAC/LTV metrics, and funnel optimization while collaborating with Finance, Commercial, Brand and Tech teams.

Qualifications

• Own end-to-end customer acquisition strategy across paid channels.
• Define channel mix, budget allocation and growth roadmap aligned to revenue targets.
• Lead forecasting and scenario planning in partnership with Finance and Commercial teams.
• Balance scale with efficiency through rigorous CAC, LTV and payback management.
• Continue to evolve acquisition approach in line with platform changes, privacy shifts and market dynamics.

Responsibilities

• Own performance across all paid media channels; Meta, Google (Search, Shopping, YouTube), TikTok.
• Drive full-funnel strategy across prospecting, retargeting and retention layers.
• Optimise campaign structure, creative, bidding and audience strategies to maximise ROAS.
• Lead creative testing roadmap in partnership with Brand and Content teams.
• Stay at the forefront of platform innovation, beta opportunities and emerging formats.

Skills

Acquisition strategy

Paid media

Affiliate marketing

Data analytics

Funnel optimization

Leadership

Budget management

Job description

Ancient + Brave, a female-founded wellness brand headquartered in Lewes, seeks a Head of Acquisition to own international customer acquisition end-to-end. You’ll lead strategy and budget across Meta, Google, TikTok and affiliate partnerships to drive DTC growth with data-driven decisions that boost CLV and brand impact.

You’ll own forecasting, CAC/LTV metrics, and funnel optimization while collaborating with Finance, Commercial, Brand and Tech teams.