Head of Acquisition: Global Growth & Paid Media

Ancient; Lewes; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Laptop & headphones provided

Monitors, ergonomic chairs, sit/stand/

50% off Ancient + Brave products

Discretionary bonus

ESG invested pension

Private Medical Insurance

Medicash health plan

Mintago wellbeing platform

Wellbeing day

25 days holiday + bank holidays

Charity / fundraising support

Frequent social events

Job summary

Ancient + Brave, a Lewes-based wellness brand, is looking for a Head of Acquisition to own international customer acquisition end-to-end and lead the DTC growth engine.

You will steer strategy and budget across Meta, Google, TikTok and affiliates, making data-driven decisions to maximise efficiency, customer lifetime value and brand impact. This is a full-time role based at our Lewes offices.

Responsibilities

• Own end-to-end customer acquisition strategy across paid channels.
• Define channel mix, budget allocation and growth roadmap aligned to revenue targets.
• Lead forecasting and scenario planning in partnership with Finance and Commercial teams.
• Balance scale with efficiency through rigorous CAC, LTV and payback management.
• Continuously evolve acquisition approach in line with platform changes and market dynamics.
• Own performance across Meta, Google, TikTok; drive full-funnel strategy.
• Own and scale the affiliate and partnership ecosystem.
• Build and own a high-frequency performance dashboard tracking CAC, ROAS, MER, LTV and payback.

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Ancient + Brave, a Lewes-based wellness brand, is looking for a Head of Acquisition to own international customer acquisition end-to-end and lead the DTC growth engine.

You will steer strategy and budget across Meta, Google, TikTok and affiliates, making data-driven decisions to maximise efficiency, customer lifetime value and brand impact. This is a full-time role based at our Lewes offices.