Head of CRM, Lifecycle & Loyalty

Ancient + Brave; Lewes; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Discretionary bonus

Private Medical Insurance

Pension ESG invested

Wellbeing day

Salary sacrifice schemes

Job summary

Ancient + Brave, Lewes-based wellness brand, seeks a Head of CRM to own lifecycle, loyalty and subscription strategy across DTC markets. You’ll lead retention, segmentation and cross‑channel activation, translating insights into revenue growth.

You’ll oversee a Senior CRM Manager and team, partnering with ecommerce, product and finance, to improve base health and drive repeat revenue across markets.

Qualifications

• 10+ years in CRM, lifecycle or retention marketing with leadership experience.
• Proven track record of improving retention and subscriber LTV.
• Experience leading cross-functional lifecycle programs across markets.

Responsibilities

• Own end-to-end lifecycle strategy from first order to retention.
• Define segmentation and contact strategy across markets.
• Drive churn reduction, upsell, and loyalty initiatives.
• Lead data infrastructure and reporting for base health and retention.

Skills

CRM strategy

Lifetime value optimization

Multi-market CRM

Data & analytics

Education

10+ years CRM/Lifecycle experience

Tools

Klaviyo

Subscription tooling

Job description

Ancient + Brave, Lewes-based wellness brand, seeks a Head of CRM to own lifecycle, loyalty and subscription strategy across DTC markets. You’ll lead retention, segmentation and cross‑channel activation, translating insights into revenue growth.

You’ll oversee a Senior CRM Manager and team, partnering with ecommerce, product and finance, to improve base health and drive repeat revenue across markets.