Growth‑Oriented Digital Marketing Manager | Demand Gen Leader

Butler Rose; Guiseley; Vor Ort; GBP 50.000 - 61.000; Vollzeit

Benefits dieser Stelle

Generous bonus scheme

Unlimited annual leave after probation

Private healthcare

Onsite parking

Free breakfast and snacks

Lunch provided 3x per week

Zusammenfassung

Butler Rose in Leeds is recruiting a Digital Marketing Manager to own demand generation and drive growth in a B2B environment.

You will lead multi-channel campaigns, optimize SEO, manage HubSpot and CRM integrations, and collaborate with sales to convert leads.

The role offers a salary up to £55,000 plus bonus, generous benefits and the chance to shape digital strategy across the business.

Qualifikationen

• Experience leading demand generation and measurable growth.
• Hands-on CRM and marketing automation management (HubSpot preferred).
• Proven success with multi-channel campaigns that generate qualified leads.
• Strong data-driven decision making and analytics skills.
• Excellent communication and stakeholder management.

Aufgaben

• Develop and deliver targeted demand generation strategies for key audiences.
• Plan, execute and optimise multi-channel digital marketing campaigns across paid search, paid social, LinkedIn, email and organic social media.
• Build and develop an engaged installer and end-user community, including loyalty/rewards programmes.
• Create lead-generation content and resources (installation guides, videos, product info, downloads).
• Collaborate with sales to establish lead qualification criteria and handover processes.
• Ensure inquiries are tracked, routed and followed up with visibility of outcomes.
• Manage HubSpot Marketing Hub, including email marketing, segmentation, automation workflows and data quality.
• Drive marketing automation, reporting capabilities and CRM integrations including ERP.
• Own the website content, user journeys, landing pages and stockist locator.
• Develop and implement an SEO strategy to increase organic visibility and traffic.
• Publish and optimise marketing content (product pages, case studies, blogs, landing pages).
• Produce regular performance reports and dashboards (leads, CPL, conversion, ROI).
• Manage the digital marketing budget and external agencies to ensure results.
• Oversee agencies and freelancers for high-quality delivery and campaigns.

Kenntnisse

Lead generation

Demand generation

Multi-channel marketing

Marketing automation

Campaign optimization

Data-driven decisions

Budget management

Stakeholder management

Content creation

Collaboration with sales

Tools

HubSpot Marketing Hub

Google Analytics

CRM systems

Jobbeschreibung

Butler Rose in Leeds is recruiting a Digital Marketing Manager to own demand generation and drive growth in a B2B environment.

You will lead multi-channel campaigns, optimize SEO, manage HubSpot and CRM integrations, and collaborate with sales to convert leads.

The role offers a salary up to £55,000 plus bonus, generous benefits and the chance to shape digital strategy across the business.