Growth and Demand Generation Lead - Travel (B2B)

Michael Page; Greater London; Hybrid; GBP 70.000 - 80.000; Vollzeit

Benefits dieser Stelle

Hybrid work

Central London location

Zusammenfassung

Michael Page is recruiting for a senior head of global demand generation to drive measurable pipeline and revenue growth across international markets. You will shape and lead integrated campaigns across paid, email, programmatic and organic channels, aligning with sales leadership to optimise lead management and ROI.

The role requires 10+ years in demand generation and experience leading international B2B marketing teams from a Head of+ level. Central London hybrid working arrangement is offered.

Qualifikationen

• 10+ years' experience in demand generation, growth marketing and digital
• Experience leading international B2B marketing teams (This is essential)
• Experience working at a Head of+ level previously is essential
• Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing
• Experience managing large paid media and digital budgets
• A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI
• Strong commercial acumen and experience working closely with sales leadership
• Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
• Experience leading distributed teams and driving performance across multiple regions

Aufgaben

• Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
• Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
• Own digital marketing performance, large budget optimisation and ROI across multiple international markets
• Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
• Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
• Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
• Oversee reporting, attribution and performance dashboards to inform strategic decision-making
• Shape global SEO and organic growth strategies alongside content and digital teams
• Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions

Kenntnisse

Demand generation

International B2B marketing

Budget management

Tools

CRM systems

SEO tools

Analytics platforms

Jobbeschreibung

Client Details

A global travel brand (B2B)

Description

• Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
• Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
• Own digital marketing performance, large budget optimisation and ROI across multiple international markets
• Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
• Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
• Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
• Oversee reporting, attribution and performance dashboards to inform strategic decision-making
• Shape global SEO and organic growth strategies alongside content and digital teams
• Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions

Profile

• 10+ years' experience in demand generation, growth marketing and digital
• Experience leading international B2B marketing teams (This is essential)
• Experience working at a Head of + level previously is essential
• Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing
• Experience managing large paid media and digital budgets
• A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI
• Strong commercial acumen and experience working closely with sales leadership
• Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
• Experience leading distributed teams and driving performance across multiple regions

Job Offer

£70k - £80k

Bonus and Benefits

Central London - Hybrid - 3 to 4 days a week onsite