Growth & Monetisation Product Manager

Flo Health; Greater London; Hybrid; GBP 78,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model (3 days in office)

Performance incentive scheme

5-year sabbatical availability

Flo Premium for friends & family

Health, pension and wellbeing perks

Job summary

Flo Health, the world’s leading health & fitness app, seeks a monetisation expert to drive pricing and paywall strategies across regions and platforms. You will shape subscriptions, add-ons, and offers to maximise lifetime value and revenue, working with engineering, design, analytics, and finance teams.

You will manage App Store Connect and Google Play pricing configurations, lead experiments, and translate data into actionable growth initiatives in a fast-paced, high‑experimentation

Qualifications

• Proven pricing and subscription segmentation experience to maximise LTV.
• Design high-converting paywalls and personalise monetisation flows by user segments.
• Experience with offers, discounts, add-ons, and tiers to drive revenue growth.
• Coordinate paywall campaigns and experiments with cross-functional teams.
• Expertise in A/B testing and translating results into monetisation improvements.
• Work across engineering, design, analytics, and marketing to deliver impact.

Responsibilities

• Analyse pricing opportunities across regions, segments, and platforms.
• Define and implement pricing strategies for subscriptions and add-ons.
• Design and optimise paywall experiences to maximise conversions.
• Develop targeted pricing for lifecycle moments and seasonal campaigns.
• Collaborate with engineering, design, analytics, and finance teams to enhance monetisation systems.
• Oversee App Store Connect and Google Play pricing configurations.
• Advise product teams on experimentation frameworks and growth strategies.

Skills

Pricing strategy

Subscription segmentation

Paywall design

A/B testing

Cross-functional collaboration

Analytics & data insights

Tools

App Store Connect

Google Play Console

Job description

Flo Health, the world’s leading health & fitness app, seeks a monetisation expert to drive pricing and paywall strategies across regions and platforms. You will shape subscriptions, add-ons, and offers to maximise lifetime value and revenue, working with engineering, design, analytics, and finance teams.

You will manage App Store Connect and Google Play pricing configurations, lead experiments, and translate data into actionable growth initiatives in a fast-paced, high‑experimentation