Growth Product Manager — Monetisation & Pricing

Flo; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Annual reviews

Performance incentive

Paid holiday

Parental leave

Learning support

Hybrid work

Sabbatical

Flo Premium

Job summary

Flo, the world’s #1 health & fitness app, is seeking a Growth Product Manager - Core Monetisation. You will own pricing, paywall experience, and offer segmentation to maximise lifetime value. Work with analysts, designers, researchers and engineers to optimise conversion to Flo Premium.

This role offers high visibility with product leadership, shaping Flo's monetisation roadmap. You will experiment at scale in a fast-paced environment and help Flo remain a global leader in digital female health.

Qualifications

• Proven experience developing pricing and subscription segmentation to maximise LTV.
• Strong track record designing high-converting paywalls and personalisation.
• Hands-on monetisation with offers, discounts, add-ons, and tiers.
• Experience coordinating paywall campaigns and launches with cross-functional teams.
• Expertise in AB testing, validating assumptions, translating results into improvements.

Responsibilities

• Analyse opportunities to optimise paywalls and pricing across regions and segments.
• Define and implement pricing strategies for subscriptions and add-ons.
• Design and optimise paywall experiences to maximise conversion.
• Develop targeted pricing strategies for lifecycle moments and campaigns.
• Collaborate with engineering, design, analytics and finance to enhance monetisation systems.
• Oversee App Store Connect and Google Play configurations for pricing and SKUs.
• Advise product teams on monetisation best practices and growth strategies.

Skills

Pricing strategy

Paywall design

LTV optimization

AB testing

Cross-functional collab

Data-driven decisions

Monetisation experience

Growth experimentation

Pricing experiments

Job description

Flo, the world’s #1 health & fitness app, is seeking a Growth Product Manager - Core Monetisation. You will own pricing, paywall experience, and offer segmentation to maximise lifetime value. Work with analysts, designers, researchers and engineers to optimise conversion to Flo Premium.

This role offers high visibility with product leadership, shaping Flo's monetisation roadmap. You will experiment at scale in a fast-paced environment and help Flo remain a global leader in digital female health.