Growth Product Manager – Monetisation

Flo; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Annual reviews

Performance incentive

Paid holiday

Parental leave

Learning support

Hybrid work

Sabbatical

Flo Premium

Job summary

Flo, the world’s #1 health & fitness app, is seeking a Growth Product Manager - Core Monetisation. You will own pricing, paywall experience, and offer segmentation to maximise lifetime value. Work with analysts, designers, researchers and engineers to optimise conversion to Flo Premium.

This role offers high visibility with product leadership, shaping Flo's monetisation roadmap. You will experiment at scale in a fast-paced environment and help Flo remain a global leader in digital female health.

Qualifications

• Proven experience developing pricing and subscription segmentation to maximise LTV.
• Strong track record designing high-converting paywalls and personalisation.
• Hands-on monetisation with offers, discounts, add-ons, and tiers.
• Experience coordinating paywall campaigns and launches with cross-functional teams.
• Expertise in AB testing, validating assumptions, translating results into improvements.

Responsibilities

• Analyse opportunities to optimise paywalls and pricing across regions and segments.
• Define and implement pricing strategies for subscriptions and add-ons.
• Design and optimise paywall experiences to maximise conversion.
• Develop targeted pricing strategies for lifecycle moments and campaigns.
• Collaborate with engineering, design, analytics and finance to enhance monetisation systems.
• Oversee App Store Connect and Google Play configurations for pricing and SKUs.
• Advise product teams on monetisation best practices and growth strategies.

Skills

Pricing strategy

Paywall design

LTV optimization

AB testing

Cross-functional collab

Data-driven decisions

Monetisation experience

Growth experimentation

Pricing experiments

Job description

500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating.

Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better.

The job

As a Growth Product Manager - Core Monetisation at Flo, you'll own the strategy and execution of initiatives that directly maximise user lifetime value. Your focus will be on pricing, paywall experience, and offer segmentation and personalisation, the core levers driving Flo's revenue growth.

You'll collaborate cross-functionally with analysts, designers, researchers, and engineers to design and optimise how users convert to Premium. This role has significant strategic visibility and you'll work closely with the company product leadership to shape Flo's monetisation roadmap and ensure our pricing and paywall strategy continues to set the benchmark in the health and wellness space.

This role is pivotal to reinforcing Flo's position as a global leader in health and fitness, and as the world's first fully digital female health unicorn.

Your Experience

Must have:

• Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV.
• Strong track record of designing high-converting paywall experiences and personalising monetisation flows based on user segments.
• Hands-on experience leveraging offers, discounts, add-ons, and subscription tiers to drive revenue growth and optimise monetisation performance.
• Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross-functional teams.
• Deep expertise in A/B testing and experimentation, validating assumptions, and translating results into actionable monetisation improvements.
• Experience working cross-functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact.
• Excellent analytical and problem-solving skills, with the ability to translate data into insights and make informed, evidence-based decisions.
• Comfort working in a fast-paced, high-experiment environment with shifting priorities and multiple competing demands. You thrive in dynamic settings and are energised by experimentation at scale.

Nice to have:

• Experience managing monetisation for a B2C app.
• Experience with monetisation automation and machine learning techniques.

What you'll be doing

You'll be responsible for:

• Analysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability.
• Defining and implementing pricing strategies and tactics for subscriptions, complementary products, and add-ons, ensuring alignment with Flo's business goals and market dynamics.
• Designing and optimising paywall experiences and other monetisation mechanics to maximise conversion rates and deliver a seamless, high-performing upgrade journey.
• Developing and executing targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue during key periods.
• Partnering closely with engineering, design, analytics, and finance teams to enhance Flo's monetisation systems, experimentation capabilities, and reporting accuracy.
• Overseeing the management of App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions.
• Acting as Flo's subject-matter expert in monetisation, advising product teams on best practices, experimentation frameworks, and growth strategies that drive LTV.

#LI-Hybrid #LI-AJ1

Annual Salary Range (ranges may vary based on skills and experience)

How we work

We're a mission-led, product-driven team. We move fast, stay focused and take ownership - from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You'll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

We support impact with meaningful reward. Here's what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo's performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role - nothing else. We're proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .