Growth product manager in monetisation

Flo Health; Greater London; Hybrid; GBP 78,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model (3 days in office)

Performance incentive scheme

5-year sabbatical availability

Flo Premium for friends & family

Health, pension and wellbeing perks

Job summary

Flo Health, the world’s leading health & fitness app, seeks a monetisation expert to drive pricing and paywall strategies across regions and platforms. You will shape subscriptions, add-ons, and offers to maximise lifetime value and revenue, working with engineering, design, analytics, and finance teams.

You will manage App Store Connect and Google Play pricing configurations, lead experiments, and translate data into actionable growth initiatives in a fast-paced, high‑experimentation

Qualifications

• Proven pricing and subscription segmentation experience to maximise LTV.
• Design high-converting paywalls and personalise monetisation flows by user segments.
• Experience with offers, discounts, add-ons, and tiers to drive revenue growth.
• Coordinate paywall campaigns and experiments with cross-functional teams.
• Expertise in A/B testing and translating results into monetisation improvements.
• Work across engineering, design, analytics, and marketing to deliver impact.

Responsibilities

• Analyse pricing opportunities across regions, segments, and platforms.
• Define and implement pricing strategies for subscriptions and add-ons.
• Design and optimise paywall experiences to maximise conversions.
• Develop targeted pricing for lifecycle moments and seasonal campaigns.
• Collaborate with engineering, design, analytics, and finance teams to enhance monetisation systems.
• Oversee App Store Connect and Google Play pricing configurations.
• Advise product teams on experimentation frameworks and growth strategies.

Skills

Pricing strategy

Subscription segmentation

Paywall design

A/B testing

Cross-functional collaboration

Analytics & data insights

Tools

App Store Connect

Google Play Console

Job description

Описание:

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

Задачи:

Analysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability. Defining and implementing pricing strategies and tactics for subscriptions, complementary products, and add-ons, ensuring alignment with Flo’s business goals and market dynamics. Designing and optimising paywall experiences and other monetisation mechanics to maximise conversion rates and deliver a seamless, high-performing upgrade journey. Developing and executing targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue during key periods. Partnering closely with engineering, design, analytics, and finance teams to enhance Flo’s monetisation systems, experimentation capabilities, and reporting accuracy. Overseeing the management of App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions. Acting as Flo’s subject-matter expert in monetisation, advising product teams on best practices, experimentation frameworks, and growth strategies that drive LTV.

Требования:

Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV. Strong track record of designing high-converting paywall experiences and personalising monetisation flows based on user segments. Hands‑on experience leveraging offers, discounts, add‑ons, and subscription tiers to drive revenue growth and optimise monetisation performance. Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross‑functional teams. Deep expertise in A/B testing and experimentation, validating assumptions, and translating results into actionable monetisation improvements. Experience working cross‑functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact. Excellent analytical and problem‑solving skills, with the ability to translate data into insights and make informed, evidence‑based decisions. Comfort working in a fast‑paced, high‑experiment environment with shifting priorities and multiple competing demands. You thrive in dynamic settings and are energised by experimentation at scale. Будет плюсом: Experience managing monetisation for a B2C app; Experience with monetisation automation and machine learning techniques

Условия:

Annual Salary Range (ranges may vary based on skills and experience): £78,000 GBP - £90,000 GBP Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same‑sex and adoptive parents Accelerated professional growth through world‑changing work and learning support In‑person collaboration and work in a hybrid model, with 3 days per week spent in the office 5‑week fully paid sabbatical at 5‑year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks