Hybrid Web Growth & Monetisation Product Manager

Flo; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Incentive scheme

Paid holidays

Parental leave

Learning support

Hybrid work

Sabbatical after 5 years

Flo Premium for family

Job summary

Flo is seeking an ambitious Product Manager – Web Onboarding to accelerate growth by building and optimising high-performing web acquisition funnels. This role sits at the intersection of Product, Growth Marketing and Monetisation, shaping how millions discover Flo and become paying subscribers.

You will own web onboarding experiences from ground up, optimise journeys, pricing, paywalls and experimentation, collaborating with UA, Design, Engineering and Analytics to scale paid channels globally.

Qualifications

• Proven experience in B2C product management for consumer subscriptions or digital products.
• Hands-on experience building and optimising web onboarding funnels with measurable impact.
• Strong growth & monetisation knowledge: pricing, paywalls, subscriptions and LTV.
• Experience launching new funnel experiences from hypothesis to measurement.
• Understanding of paid channels (Meta, Google, TikTok) and landing-page interactions.
• Analytical, data-driven with experience in AB tests and funnel analytics.
• Commercial acumen: revenue, CAC and LTV considerations.
• Excellent prioritisation, ownership and rapid decision-making in uncertain contexts.
• Cross-functional collaboration with Engineering, Design, Analytics and Marketing.

Responsibilities

• Own the product roadmap for Flo's web onboarding funnels, driving conversions and revenue.
• Develop and launch new funnel experiences from scratch and optimise existing ones.
• Experiment and personalise funnels across audiences and acquisition channels.
• Partner with User Acquisition to improve funnel performance across paid channels.
• Lead a cross-functional squad with Design, Engineering and Analytics to deliver impact.
• Monitor metrics and translate insights into clear product priorities.

Skills

B2C product mgmt

Web onboarding funnels

Conversion optimisation

Pricing & paywalls

A/B testing

Paid acquisition

Data-driven

Cross-functional collab

Experimentation

Job description

Flo is seeking an ambitious Product Manager – Web Onboarding to accelerate growth by building and optimising high-performing web acquisition funnels. This role sits at the intersection of Product, Growth Marketing and Monetisation, shaping how millions discover Flo and become paying subscribers.

You will own web onboarding experiences from ground up, optimise journeys, pricing, paywalls and experimentation, collaborating with UA, Design, Engineering and Analytics to scale paid channels globally.