Growth Marketing Manager - D2C

Lawrence Recruitment; Greater London; Hybrid; GBP 60,000; Full time

Job summary

An innovative company in the drinks sector is seeking a dynamic Digital Marketing Manager to lead their online growth. With a focus on optimizing the D2C sales channel through Shopify, you'll drive revenue growth and enhance customer retention through effective CRM campaigns. This role offers a unique opportunity to work with a rapidly growing brand that is already making waves in the market. If you're a data-driven marketer with a passion for eCommerce and a knack for growth hacking, this position is perfect for you. Join a forward-thinking team and help shape the future of online sales in the beverage industry!

Benefits

25 Days Holiday + Bank Holidays

Hybrid Working 3x pw

Central London HQ

Qualifications

• 3-5+ years in digital marketing or eCommerce, ideally in D2C.
• Experience managing subscription-based offerings is a strong plus.

Responsibilities

• Own and optimise the D2C sales channel through Shopify.
• Plan and manage paid media campaigns across Meta and TikTok.

Skills

Digital Marketing

eCommerce

Data Analysis

SEO

CRO

Growth Hacking

Education

Bachelor's Degree in Marketing or related field

Tools

Shopify

Google Ads

Meta Ads Manager

Klaviyo

Job description

This job description is generally well-structured and uses HTML tags appropriately for readability. However, it contains some redundant or irrelevant sections, such as repeated job postings and promotional content that do not directly relate to the role itself. To improve clarity and focus, I will remove these extraneous parts and ensure the description emphasizes the role, responsibilities, and requirements clearly.

Below is the refined version:

Base pay range

Our client is a rapidly growing £15m t/o drinks SME already outselling some of the biggest brands (Red Bull, Monster, Coca Cola) in the category. They have excellent distribution and are listed in major UK Grocers. We are looking for someone to lead and grow their online presence.

Role & Responsibilities:

• Own and optimise the D2C sales channel through Shopify, with accountability for revenue growth, subscription performance, and online P&L.
• Plan, execute, and manage paid media campaigns across Meta, TikTok, and other relevant platforms, optimising for acquisition and ROI.
• Manage CRM campaigns using Klaviyo, delivering retention-driving communications and personalisation strategies.
• Lead SEO and CRO initiatives in partnership with internal teams and external agencies to improve traffic, conversion rates, and search rankings.
• Manage and grow the subscription model, focusing on customer LTV and retention.

What’s on Offer?

• Base Salary: up to £60,000
• 25 Days Holiday + Bank Holidays
• Hybrid Working 3x pw (Central London HQ)

Do you have the following to apply?

• 3–5+ years in a digital marketing or eCommerce role, ideally within a D2C or consumer brand environment.
• Experience managing and scaling subscription-based offerings is a strong plus.
• Highly analytical with the ability to interpret performance data and turn insights into action.
• Proficiency in tools like Google Ads, Meta Ads Manager, Shopify analytics & Klaviyo.
• A "growth hacker" mindset—always looking for new opportunities to test, optimise, and scale.

Due to the high volume of applications received, we are unable to respond to everyone directly. If you are not contacted within 7 working days, you have unfortunately not been shortlisted.

Lawrence Recruitment is acting as an employment agency on behalf of our client.