Consumer Marketing Manager

TN United Kingdom; Farnborough; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player seeks a dynamic leader to drive consumer marketing strategies in the Personal Health sector. This role involves coaching a talented team, executing local marketing plans, and optimizing brand performance in the UK market. The successful candidate will leverage their expertise in digital marketing, brand activation, and P&L management to enhance market share and consumer engagement. Join a forward-thinking company dedicated to improving healthcare access for all, where your contributions can make a real difference. This is a unique opportunity to work collaboratively in a vibrant environment, driving impactful marketing initiatives.

Qualifications

• Experience in digital consumer marketing focusing on building an online brand.
• People leader experience with a natural ability to inspire and develop talent.

Responsibilities

• Lead the Consumer Marketing Manager team and develop marketing plans.
• Champion the voice of the consumer and provide local insights.

Skills

Digital Consumer Marketing

Brand Activation

P&L Management

Analytical Skills

Lean Problem-Solving

People Leadership

Marketing Channel Mix Strategies

Cross-Functional Teamwork

Dynamic Market Integration

Revenue and Margin Management

Job description

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In this role, you have the opportunity to

Represent the voice of the consumer in one of our key categories within our Personal Health business in the UK as well as lead the Consumer Marketing Manager team. This role is responsible for developing and executing marketing plans to drive household penetration, brand preference and market share in the UK market.

You are responsible for:

• Coaching and developing the Consumer Marketing Manager team, which includes supporting to drive the different categories as well as strengthening a consumer mindset in the marketing team.
• Develop and deliver the local zone marketing activation plan based on agreed AOP for the category and local consumer insights together with the Consumer Marketing Leader (CML).
• Champion the voice of the zone and provide business performance and local insights about consumers, markets, competition and trends to the WE regional team.
• Responsible for up to 24 months planning performance, in the short and long-term to ensure the delivery of the FY key goals.
• Define local portfolio and channelization based on WE range/Channelization to accommodate local consumer & customer needs.
• Embrace passion for fundamentals and ensure that every consumer touchpoint and all consumer facing marketing activities (incl. D2C, AMZ and NBD) are perfectly executed (PDP, PoS,…) together with Shopper, Media/PR and professional team in the zone and cross-functional region teams.
• Ownership of the E2E performance for the respective category in the UK and E2E performance squad lead, CMM is integrating and orchestrating all relevant functions (acts as E2E SoB squad lead) including performance management to drive E2E excellence in execution and secure business performance is being delivered according to KPIs.
• Lead the development and execution of the Local Marketing Strategy and Planning, as well as own the controllable A&P spent responsibility together with CML (e.g. sample budget).
• Contribute in region strategic plan processes and is responsible for delivering zone SOB Analysis/Ambitions and go2market enablers together with RBUL and CML.
• Marketing Performance Optimization and drives continuous improvements applying LEAN (DMB, Problem Solving).
• Contribute actively to the development of new business models together with the regional team.

To succeed in this role, you should have the following skills and experience:

• Experience in digital consumer marketing focusing on building an online brand.
• Experience as an integrator in a dynamic market and/or matrix organization within FMCG.
• People leader experience and a natural ability to inspire, motivate and develop talent.
• Brand activation experience and analytical skills.
• Experience with P&L management incl. revenue and margin management.
• Marketing channel mix strategies (online and offline).
• Experience with working in a cross-functional team.
• Experience with working in a business with complex market/channel structures.
• Applying Lean (Problem-solving skills, daily management).
• Positive energy and drive to create impact.

How we work together
We believe that we are better together than apart. This means working in-person at least 3 days per week.

The role comes with a competitive salary, incentive scheme as well as all sorts of wonderful benefits. Be sure to speak to your recruiter about benefits in the UK.

About Philips UKI

In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability & Neurodiversity.

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion.