Marketing Manager, LAKA Bristol (UK)

Laka; Bristol; Remote; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company that is transforming the insurance industry. As a Marketing Manager, you will lead innovative strategies to enhance customer engagement and acquisition. Your role will involve managing email campaigns, optimizing customer journeys, and driving referral programs. This dynamic position offers a remote-first, flexible working environment, allowing you to work autonomously while contributing to a team that values trust and collaboration. With a focus on personal development and well-being, you'll enjoy a range of benefits including share options, annual bonuses, and a supportive culture that champions diversity and inclusion.

Benefits

Share options

Annual bonus scheme

25 days annual leave

Home working setup contribution

Personal development allowance

Retail discounts

Monthly Laka credit

Wellbeing support

Access to co-working spaces

Paid team lunches

Qualifications

• 5+ years of experience in B2B and B2C marketing environments.
• Strong knowledge of email campaigns and customer lifecycle management.

Responsibilities

• Develop and manage the e-CRM strategy and email lifecycle campaigns.
• Continuously innovate customer journeys across multiple channels.

Skills

B2B Marketing

B2C Marketing

Email Segmentation

Customer Lifecycle Management

PPC Campaigns

Paid Social

Customer Journey Mapping

Project Management

Referral Campaigns

Analytical Skills

Job description

About The Job

We exist to rewrite the rules of insurance so it's something people stand with, not against.

Our story began in 2017 when we set out to transform bicycle insurance by connecting passionate cyclists all over the UK to form a collective and protect their bikes. A better model for insurance was born.

Fast Forward To Today And We've

• Been awarded Best Cycle Insurance Provider (for 3 years in a row)
• Expanded to commercial business and quickly become leaders in last-mile insurance
• Launched into new territories and now rolling out across Europe
• Captured the enthusiast cyclist market and expanded across all cycling segments
• Opened offices in London, Bristol, Amsterdam and have enabled remote working

Help us change an outdated industry.

We're growing rapidly on our path to make the Laka collective model the industry standard. We’re expanding across segments, products, and territories. We are seeking innovative, bold, and brave minds to help us build the world's best insurance company.

About The Role

As a Marketing Manager, you'll:

• Develop and own the Laka e-CRM strategy
• Manage email lifecycle campaigns from customer acquisition, through to conversion, retention, and reactivation (B2B and D2C)
• Research, test, and scale new and existing customer acquisition channels, techniques, and technologies
• Continuously innovate customer journeys to deliver the right message, on the right channel, at the right time, with the right call to action
• Manage end-to-end campaigns across multiple channels and stakeholders
• Own our referral programme to acquire new customers and create brand advocates
• Collaborate with the marketing team to create engaging multi-channel content
• Produce detailed reporting as required

Location

Remote-first, flexible working environment.

Requirements

• At least 5 years of experience working in both B2B and B2C environments
• Knowledge of email segmentation, programmatic content, and automated campaigns
• Significant experience in customer lifecycle management
• Experience with paid media including PPC, paid social, and programmatic
• Experience mapping customer journeys across products and territories
• Ability to manage large strategic projects independently
• Experience running successful referral campaigns using the full marketing mix
• Strong organization, written, and verbal communication skills
• Ability to analyze campaign insights and inform decision-making

Benefits

• Remote-first, flexible working environment built on trust and autonomy
• Share options to have a stake in our success
• Annual bonus scheme of up to 10% of salary
• 25 days annual leave, with options for more
• £200 contribution to home working setup
• £500 annual personal development allowance
• Retail discounts via CharlieHR Perks at Work
• £10 monthly Laka credit for bike enthusiasts
• Wellbeing and mental health support via Spill
• Access to co-working spaces and social events, including paid weekly team lunches and offsites

Learn more about working at Laka on our careers page.

Our customer collective is broad and inclusive. We strive to build a diverse team from all backgrounds, believing that varied experiences and perspectives make the Laka collective stronger. If you require a reasonable adjustment during our application or assessment process, please let us know by emailing us.