Head of E-commerce and Marketing

Adam Health; Greater London; Remote; GBP 50,000 - 90,000; Full time

Job summary

Join a pioneering company in men’s health and wellness as the Head of E-commerce and Marketing. This role offers a unique opportunity to shape the future of direct-to-consumer e-commerce and marketing strategies. You will lead the development of our e-commerce platform, ensuring a seamless user experience while driving customer acquisition and brand awareness through innovative digital marketing campaigns. Collaborate with a passionate team and founders in a dynamic startup environment, where your contributions will have a significant impact. If you are ready to redefine men's health with your expertise in e-commerce and marketing, we invite you to apply and make a difference.

Benefits

Remote Work Flexibility

Competitive Salary

Stock Options

Leadership Role with Founders

Qualifications

• 5+ years in e-commerce and digital marketing leadership roles.
• Proven success in launching and scaling D2C platforms.

Responsibilities

• Build and optimize a D2C e-commerce platform for seamless user experience.
• Develop integrated digital marketing strategies for brand growth.

Skills

E-commerce Leadership

Digital Marketing

Analytical Skills

Project Management

Customer Experience Optimization

Entrepreneurial Mindset

Education

Bachelor's Degree in Marketing or Related Field

Tools

CRM Systems

Marketing Automation Tools

Analytics Tools

SEO Tools

Job description

Adam Health is redefining men’s health and wellness with innovative, user-centered solutions that empower individuals to take proactive control of their health. With early traction, a successful seed round, and a bold mission to lead an industry shift, we’re poised to become a defining player in the men's health and wellness space.

Role Overview:

We are seeking an experienced and visionary Head of E-commerce and Marketing to join our team at this pivotal early stage. This is a unique opportunity to build our direct-to-consumer (D2C) e-commerce platform from the ground up and develop an integrated marketing stack that drives brand awareness, customer acquisition, and revenue growth. The ideal candidate is a D2C marketing and e-commerce whizz with a proven track record in launching and scaling online channels—ideally within the healthcare or wellness sectors.

Key Responsibilities:

E-commerce Platform Development:

1. Build, launch, and continuously optimize our D2C e-commerce platform, ensuring a seamless user experience that drives conversion and customer loyalty.
2. Develop and execute an integrated digital marketing strategy that spans SEO, content, social media, email, and performance marketing to elevate our brand and fuel growth.
3. Leverage paid and organic channels to drive customer acquisition and retention.

Customer Experience Optimization:

1. Oversee the end-to-end customer journey, ensuring a cohesive and engaging experience across all digital touchpoints.
2. Implement conversion rate optimization strategies and user testing to continuously improve engagement.

Data-Driven Decision Making:

1. Use analytics and market research to identify customer trends, measure campaign performance, and inform strategic adjustments.
2. Translate insights into actionable improvements across the e-commerce and marketing functions.
3. Set up and manage our marketing technology stack—including CRM, marketing automation, and analytics tools—to support robust campaign execution and customer insights.
4. Evaluate and integrate emerging digital tools, such as AI-powered marketing solutions, to keep Adam Health at the forefront of the industry.

Cross-Functional Collaboration:

1. Work closely with the founders, product, and operations teams to align e-commerce and marketing initiatives with overall business strategy.
2. Foster a culture of innovation and agility within a fast-paced startup environment.

Minimum Qualifications:

1. At least 5 years of experience in e-commerce and digital marketing leadership roles, preferably within a direct-to-consumer or wellness/health industry.
2. Proven success in launching and scaling e-commerce platforms and integrated digital marketing campaigns.
3. Strong analytical skills with a track record of using data and customer insights to drive strategic decisions.
4. Excellent communication, leadership, and project management skills, with the ability to inspire and lead cross-functional teams.
5. An entrepreneurial mindset and the ability to thrive in a fast-paced, evolving startup environment.

Desired Qualifications:

1. Experience in the healthcare or wellness sectors is a plus.
2. Proficiency in establishing and managing modern marketing technology stacks (CRM, marketing automation, analytics).
3. Deep understanding of SEO, content marketing, social media, and performance marketing strategies.
4. Exposure to advanced digital tools—such as AI-powered marketing solutions or personalization technologies—is highly desirable.

Why Join Adam Health?

Early-Stage Impact:

1. Play a critical role in building a world-class e-commerce platform and marketing function that will redefine men’s health and wellness.

Remote Flexibility:

1. Enjoy the flexibility of a remote role initially, with the potential for a hybrid model as we grow.

Competitive Compensation:

1. Benefit from a competitive salary and stock options, reflecting our commitment to rewarding transformative contributions.
2. Work directly with company founders and a passionate team in a leadership capacity, influencing key strategic decisions and driving meaningful innovation.

If you’re a D2C marketing and e-commerce expert ready to build something truly innovative in the wellness and health space, we’d love to hear from you. Please apply and join us on our mission to redefine men’s health.

Seniority level

Executive

Employment type

Full-time

Industries

Health and Human Services