Digital Marketing Manager

Integral Memory Plc; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking technology company as a Digital Marketing Manager, where you'll lead a dynamic team in driving digital transformation. This role offers the chance to shape the marketing strategy across diverse channels and markets, enhancing e-commerce initiatives and brand presence. With a focus on innovation and creativity, you'll implement cutting-edge digital marketing strategies that resonate with target audiences and drive conversions. If you're passionate about digital marketing and ready to make a significant impact in a rapidly growing company, this is the perfect opportunity for you.

Qualifications

• 5+ years of digital marketing experience at a senior level.
• Strong commercial awareness and competitor analysis skills.
• Experience in B2B, B2C, and D2C e-commerce environments.

Responsibilities

• Develop and execute marketing strategy and digital vision.
• Manage and analyze Google/Bing Ads, PPC, and SEO.
• Oversee design and improvement of digital/web platforms.

Skills

Digital Marketing

SEO

PPC

Google Analytics

Social Media Management

E-commerce Strategy

Market Research

Brand Development

Data Management

Team Leadership

Education

Relevant Degree

Professional Qualifications

Tools

Google Ads

Hubspot

Marketo

CRM Tools

Job description

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The Role

As the Digital Marketing Manager, you will take full ownership of all digital and e-commerce activities, managing and growing a Digital Marketing and E-Commerce team across all our target markets and digital channels. You will be responsible for building and implementing a broad, strategic digital vision for both divisions of the business.

This role offers an opportunity to play a key part in the digital transformation and become a crucial part of the business. You will lead and manage the marketing team, working closely with the Marketing Manager who will oversee traditional marketing communications and trade marketing activities.

Responsibilities

• Develop and execute marketing strategy and digital marketing vision, including strategy development and implementation
• Manage and analyze Google/Bing search, Ads, PPC, SEO, Keywords to maximize reach and natural search
• Develop and uphold the brand and its values
• Collaborate with the Head of Amazon on e-commerce initiatives
• Oversee design, performance, and improvement of digital/web platforms and assets, including websites
• Implement online marketing strategies across digital channels to boost product promotion and e-commerce opportunities
• Utilize internet and technology to reach target audiences, drive conversions, and meet business goals
• Conduct market research, strategize with marketing professionals, and create content for campaigns
• Plan and oversee web, SEO, email, social media, and display advertising campaigns

E-commerce

• Build B2B, B2C, and D2C e-commerce strategies in selected countries
• Enhance SEO, PPC, Google Ads, and other methodologies to increase reach
• Identify target audiences and develop engagement strategies across sales channels
• Create market-specific strategies for segments like electricians, installers, distributors, etc.

Marketing Analysis / Data

• Work with the Marketing Manager to manage data, CRM, and reporting strategies
• Create KPIs and provide monthly reports to senior management
• Measure, analyze, and report on marketing campaign results
• Research competitors and market trends to differentiate the company

Requirements

• Minimum 5 years of digital marketing experience at a senior/leadership level, supported by relevant degree and professional qualifications
• Strong commercial awareness, competitor analysis skills, and understanding of target customers
• Proven experience in B2B, B2C, and D2C e-commerce environments
• Experience building, leading, and managing teams in fast-growing businesses
• Successful track record in digital marketing campaigns across the marketing funnel
• Proficiency with Google Analytics, Tag Manager, SEO, PPC, Google AdWords, Bing, etc.
• Experience managing social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.)
• Experience handling product/price/data feeds (e.g., ICECAT, CNET)
• Familiarity with automation tools (e.g., Hubspot, Marketo) is a plus
• Proactive, innovative, and willing to challenge the status quo
• Creative, with strong brand vision and entrepreneurial flair
• Hands-on approach, capable of strategic planning and implementation
• Commercial mindset with leadership skills and problem-solving ability
• Proven success in developing high-performing marketing teams
• Good understanding of data management and utilization
• Effective time management and multitasking skills
• Strong project and stakeholder management skills
• Excellent interpersonal, written, and oral communication skills

The Company

Integral Memory PLC is a long-established, rapidly growing UK-based technology company with international offices and a presence in multiple European countries. The company has two divisions: Memory and LED Lighting, serving diverse markets with innovative, award-winning products sold worldwide. Recently, it has undergone a digital transformation, including launching a new e-commerce platform and expanding digital marketing efforts.