Digital Marketing Manager

Integral Memory Plc; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking technology company as a Digital Marketing Manager, where you will lead a dynamic team in driving digital transformation. This role offers the chance to shape the marketing strategy, enhance e-commerce initiatives, and expand the brand's online presence across various markets. You will collaborate with cross-functional teams to implement innovative marketing solutions that engage target audiences and drive conversions. If you're passionate about digital marketing and eager to make a significant impact in a fast-paced environment, this is the perfect opportunity for you.

Qualifications

• Minimum 5 years in digital marketing at a senior level with relevant qualifications.
• Strong commercial awareness and proven success in e-commerce marketing.

Responsibilities

• Develop and execute digital marketing strategies across all channels.
• Manage and analyze PPC, SEO, and online marketing campaigns.

Skills

Digital Marketing

E-commerce Strategy

SEO

PPC Management

Google Analytics

Team Management

Market Research

Stakeholder Management

Education

Relevant Qualifications in Marketing

Tools

Google Analytics

CRM Tools

Automation Tools

Job description

The Role

As the Digital Marketing Manager, you will take full ownership of all digital and e-commerce activities, managing and growing a Digital Marketing and E-Commerce team across all our target markets and digital channels. You will be responsible for building and implementing a broad, strategic digital vision for both divisions of the business.

This role offers an opportunity to play a key part in the digital transformation and become a crucial part of the business. You will lead the marketing team and work closely with the Marketing Manager, who will oversee traditional marketing communications and trade marketing activities.

Responsibilities

1. Marketing strategy and execution

• Agree and execute the digital marketing vision, developing strategies and leading implementation.
• Manage and analyze Google/Bing search, Ads, PPC, SEO, and keywords to maximize natural search.
• Develop and own the brand and its values.
• Collaborate with the Head of Amazon on e-commerce initiatives.

1. Digital Marketing

• Design, improve, and manage all digital/web platforms and assets to expand online presence.
• Implement online marketing strategies across various digital channels to promote products and capitalize on e-commerce opportunities.
• Use internet and technology to reach target audiences, drive conversions, and meet business goals.
• Conduct market research, strategize, and create content for campaigns.
• Oversee web, SEO, email, social media, and display advertising campaigns.

1. E-commerce

• Develop B2B, B2C, and D2C e-commerce strategies in selected countries.
• Enhance SEO, PPC, and other methodologies to increase reach and exposure.
• Identify and engage target audiences across sales channels.
• Create strategies for niche markets like electricians and distributors.

1. Marketing analysis / Data

• Oversee data management, CRM, and reporting strategies with the team and business leaders.
• Create KPIs and report on marketing performance monthly.
• Analyze campaign results and provide insights and trend reports.
• Research competitors and market trends to differentiate the company.

Requirements

• Minimum 5 years in digital marketing at a senior/leadership level, with relevant qualifications.
• Strong commercial awareness, competitor analysis skills, and product understanding.
• Proven success in B2B, B2C, and D2C e-commerce marketing.
• Experience in building and managing teams in fast-growing environments.
• Proficiency with Google Analytics, SEO, PPC, and social media platforms.
• Experience with product/data feeds and automation tools is advantageous.
• Proactive, innovative, and entrepreneurial mindset with a hands-on approach.
• Excellent communication and stakeholder management skills.

The Company

Integral Memory PLC is a long-established, fast-growing UK-based technology company with a global presence. It has two divisions: Memory and LED Lighting, serving diverse markets with innovative, award-winning products. The company has recently undergone a digital transformation, expanding its e-commerce capabilities and marketing initiatives to enhance its digital experience and market reach.