Growth Marketing Lead - B2B Fintech

Tab; Greater London; On-site; GBP 35,000 - 60,000; Full time

Job summary

Tab is seeking a Lead Generation professional to own demand generation and inbound/outbound strategies across paid ads, email campaigns and partner programs. You will have real budget, autonomy, and a direct line to performance metrics, shaping how merchants discover Tab across multiple channels.

A lean team environment rewards hands-on strategy and execution, with strong emphasis on AI-driven optimization.

Qualifications

• 4–8 years in lead generation, ideally in B2B or fintech.
• Experience in a startup environment is a plus.
• Strong technical and AI skills.

Responsibilities

• Own paid ads campaigns: targeting, budget allocation, creative and landing pages.
• Manage outbound email: personalization, copy, cadence; monitor deliverability infrastructure.
• Oversee referrals and partnerships: run programmes and develop partnerships.
• Collaborate across teams on messaging, website, content, SEO and GEO strategies.
• Own tracking and reporting: define metrics for every channel and the marketing website.

Skills

Lead generation

Analytical skills

AI skills

Creative judgment

Cross-functional collaboration

Job description

Tab is seeking a Lead Generation professional to own demand generation and inbound/outbound strategies across paid ads, email campaigns and partner programs. You will have real budget, autonomy, and a direct line to performance metrics, shaping how merchants discover Tab across multiple channels.

A lean team environment rewards hands-on strategy and execution, with strong emphasis on AI-driven optimization.