Growth Marketing Lead: AI-Driven B2B Lead Gen

Tab; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

Tab, a payments and bookings platform serving merchants globally, seeks a Lead Generation professional in Greater London. You will own demand across paid ads, outbound email, referrals and partnerships, with real budget and autonomy in a lean team.

You will work across messaging, site content, SEO and social channels, using AI to automate where beneficial while keeping hands-on execution where it adds value. This is not a sales role but a marketing growth position.

Qualifications

• 4-8 years in lead generation, ideally in B2B or fintech, startup experience.
• Comfortable in a lean team, hands-on across strategy and execution.
• Strong analytical and AI capabilities.

Responsibilities

• Own paid ads campaigns across Google, Meta and other channels; expand into new ones.
• Own outbound email copy, cadence and list personalisation.
• Run referral and ambassador programmes; develop partnerships for acquisition.
• Collaborate with teams on messaging, website content, SEO and GEO strategies.
• Track, report and optimise channel metrics and ROI.

Skills

AI skills

Analytical skills

Creative judgement

Team collaboration

High agency

Hands-on strategy

Strategic decision making

Tools

Google Ads

Meta Ads

LinkedIn Ads

ChatGPT

Reddit

TikTok

Job description

Tab, a payments and bookings platform serving merchants globally, seeks a Lead Generation professional in Greater London. You will own demand across paid ads, outbound email, referrals and partnerships, with real budget and autonomy in a lean team.

You will work across messaging, site content, SEO and social channels, using AI to automate where beneficial while keeping hands-on execution where it adds value. This is not a sales role but a marketing growth position.