B2B Paid Media & Growth Marketing Lead

Laminar Projects; United Kingdom; Remote; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Health Insurance Scheme

Annual bonus

Professional body membership

In‑house coaching

Flexible work hours

Growth opportunities

Job summary

Shape.Construction is seeking a hands-on marketing leader to own full-funnel paid acquisition for main contractors across the UK, US and Europe. You’ll run Google Ads, LinkedIn, Meta and more, optimise cost per booked demo, and coordinate with SDRs to ensure a steady flow of qualified demos.

You’ll manage tracking, attribution, and HubSpot integration, while briefing design and content teams to continually improve campaigns in a fully remote, scalable setup.

Qualifications

• Fluent written and spoken English; able to brief a creative team and report on performance honestly.
• Hands-on day-to-day management of Google Ads and LinkedIn Campaign Manager within a B2B context.
• Own a full funnel paid acquisition program and drive cost per demo down while delivering measurable impact.
• Strong experience in tracking, attribution, and CRM integration to tie activity to booked demos.
• Self-starter with remote-work discipline and ability to lead campaigns end-to-end.

Responsibilities

• Manage full-funnel digital advertising across Google, LinkedIn, Meta and other platforms.
• Build, run, optimise and report on campaigns; chase demos and manage handoff to SDRs and sales.
• Test and optimise creative, landing pages and landing-page tests; own cost per demo by channel.
• Maintain UTMs, track sources, and integrate with HubSpot for reporting and attribution.
• Brief content/design teams and coordinate with production, but execute campaigns directly.

Tools

Google Ads for B2B

LinkedIn Campaign Manager

Retargeting across platforms

Conversion tracking & attribution

HubSpot

Landing page conversion

Reporting

Google Ads

Meta

Claude (AI/automation)

Job description

Shape.Construction is seeking a hands-on marketing leader to own full-funnel paid acquisition for main contractors across the UK, US and Europe. You’ll run Google Ads, LinkedIn, Meta and more, optimise cost per booked demo, and coordinate with SDRs to ensure a steady flow of qualified demos.

You’ll manage tracking, attribution, and HubSpot integration, while briefing design and content teams to continually improve campaigns in a fully remote, scalable setup.