Growth-Driven Lead Gen Manager - CRM & Digital Demand

Harnham; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Harnham is seeking a commercially minded Lead Generation Manager to own the digital acquisition engine for a WealthTech business. You’ll drive CRM, website performance and demand generation to attract high-quality leads and convert them into opportunities.

In this role you’ll manage marketing automation (HubSpot/Marketo/Pardot), collaborate across marketing, product and business development, and build dashboards to report on campaign performance and ROI.

Qualifications

• Experience in client-side digital demand generation or growth marketing.
• Hands-on with HubSpot or Marketo/Pardot.
• Experience managing CRM environments, Salesforce exposure.
• Strong knowledge of website CMS, SEO, and CRO.
• Experience delivering digital acquisition campaigns across email, website, paid media.
• Strong analytical skills to translate performance data into action.
• Ability to collaborate with product and development teams.
• Entrepreneurial mindset with ownership and fast-paced delivery.

Responsibilities

• Own and develop the CRM and marketing automation environment, managing workflows, segmentation, data quality and campaign execution.
• Take responsibility for website performance, including content updates, landing pages, SEO hygiene and conversion optimisation.
• Drive digital demand generation across email, website, paid media and social channels, focusing on high-net-worth individuals.
• Manage marketing technology integrations, ensuring CRM, website and downstream systems operate effectively.
• Develop lead generation strategies, improve lead capture and handover into the wider business development function.
• Monitor campaign performance, build dashboards and use data to identify opportunities to improve acquisition and conversion.
• Implement A/B testing, personalisation and AI-enabled marketing automation to improve campaigns.
• Manage the wider marketing tech stack, identify opportunities to introduce tools and improve processes.

Skills

Demand generation

Campaign analytics

Website optimization

CRM management

Cross-functional collaboration

Data-driven

A/B testing

Entrepreneurial mindset

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Harnham is seeking a commercially minded Lead Generation Manager to own the digital acquisition engine for a WealthTech business. You’ll drive CRM, website performance and demand generation to attract high-quality leads and convert them into opportunities.

In this role you’ll manage marketing automation (HubSpot/Marketo/Pardot), collaborate across marketing, product and business development, and build dashboards to report on campaign performance and ROI.