Growth Marketing Lead - AI-Driven B2B SaaS

Callab AI - AI voice for contact centers; Greater London; Presencial; GBP 70.000 - 100.000; Jornada completa

Descripción de la vacante

Callab AI, London-based, is hiring its first dedicated marketer to lead structured growth experiments across channels, measure everything, and refine what works. You will own the full marketing surface—from organic search to outbound infrastructure to paid acquisition—and craft the playbook the company needs to scale.

You will report to the CEO and drive initiatives that connect marketing KPIs to revenue, while building the analytics stack to ensure full attribution and ROI across campaigns.

Formación

• 3+ years in growth or performance marketing, ideally B2B SaaS/enterprise software.
• Marketing KPIs linked to revenue with hands‑on SEO and AI-SEO experience.
• Experience with analytics, SEO tools, CRM/automation, and paid channels.

Responsabilidades

• Design, run, and document growth experiments across organic search, paid channels, outbound email, and LinkedIn.
• Own the company’s search presence end to end, including AI-assisted visibility.
• Define, track, and report on full funnel KPIs: traffic, conversion, CAC, pipeline ROI.
• Build and maintain analytics stack so channels and campaigns are attributable.
• Produce content for humans and AI retrieval: landing pages, explainers, comparisons.
• Manage and improve marketing infrastructure (HubSpot, Apollo, Framer).

Conocimientos

Growth Marketing

SEO

Analytics (GA4)

Paid Advertising

Content Marketing

Conversion & CRO

Herramientas

GA4

Search Console

Ahrefs

Semrush

HubSpot

Google Ads

LinkedIn Campaign Manager

Descripción del empleo

Callab AI, London-based, is hiring its first dedicated marketer to lead structured growth experiments across channels, measure everything, and refine what works. You will own the full marketing surface—from organic search to outbound infrastructure to paid acquisition—and craft the playbook the company needs to scale.

You will report to the CEO and drive initiatives that connect marketing KPIs to revenue, while building the analytics stack to ensure full attribution and ROI across campaigns.