Head of Growth & Demand Engine (ABM, Enterprise SaaS)

Referment; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Referment is working with a London-based company whose AI and machine-learning platform helps the world's largest construction and infrastructure projects forecast outcomes and reduce risk.

The company is looking for a Head of Growth to own the entire customer journey, leading a team of around seven across product marketing, content and brand, growth marketing and a BDR team of four, reporting to the CEO to build a programmatic pipeline engine.

Qualifications

• 4–6+ years in demand generation, growth marketing or pipeline-focused marketing in venture-backed B2B SaaS.
• Enterprise go-to-market experience with ABM approaches.
• Proven track record building process and rigour where none existed.
• Strong data orientation: dashboards, KPIs, attribution analysis.
• Comfort with a small, niche market and precision campaigns for defined accounts.
• Genuine obsession with the customer and how to reach them.

Responsibilities

• Build and systematise the demand engine: set cadences, define metrics and create accountability across channels.
• Coach and develop a team of BDRs through pipeline reviews, call coaching and sequencing strategy.
• Orchestrate a small, multidisciplinary marketing team, prioritising where effort goes so campaigns ladder up to pipeline.
• Drive account-based programmes, aligning marketing, BDR and sales activity across target accounts.
• Own the funnel's data layer — attribution, stage conversion and pipeline contribution by channel — with the VP of Sales.
• Partner with Product on positioning, ICP expansion and new market entry.

Skills

Demand generation

Growth marketing

B2B SaaS

Job description

Referment is working with a London-based company whose AI and machine-learning platform helps the world's largest construction and infrastructure projects forecast outcomes and reduce risk.

The company is looking for a Head of Growth to own the entire customer journey, leading a team of around seven across product marketing, content and brand, growth marketing and a BDR team of four, reporting to the CEO to build a programmatic pipeline engine.