Growth Leader for Enterprise B2B SaaS & ABM

Referment; Greater London; Presencial; GBP 120 000 - 180 000; Tempo integral

Resumo da oferta

Referment is seeking a VP of Growth for a London-based AI platform serving large construction projects. You will own the entire customer journey, build a programmatic, measurable pipeline engine, and lead a cross-functional growth team including product marketing, content, brand, and a four-person BDR unit.

You will report to the CEO and collaborate with Product on positioning, ICP expansion and new market entry, balancing existing product with bold new experiments.

Qualificações

• 5–8+ years in demand generation or growth marketing in venture-backed B2B SaaS.
• Experience with enterprise GTM and ABM for defined accounts.
• Proven ability to build process and rigour where none existed.
• Strong data orientation with dashboards, KPIs and attribution.

Responsabilidades

• Systematise the demand engine: establish cadences, define metrics and accountability across channels.
• Directly manage and develop four BDRs through pipeline reviews, call coaching and sequencing strategy - their performance is yours.
• Orchestrate a small, multidisciplinary marketing team, prioritising where effort goes.
• Drive account-based programmes, aligning marketing, BDR and sales across target accounts.
• Own the funnel's data layer: attribution, stage conversion and pipeline contribution by channel, with the VP of Sales.
• Partner with Product on positioning, ICP expansion and new market entry.
• Prioritise ruthlessly, balancing an existing product with new experiments.

Conhecimentos

Demand generation

Growth marketing

ABM programs

Data-driven

Descrição da oferta de emprego

Referment is seeking a VP of Growth for a London-based AI platform serving large construction projects. You will own the entire customer journey, build a programmatic, measurable pipeline engine, and lead a cross-functional growth team including product marketing, content, brand, and a four-person BDR unit.

You will report to the CEO and collaborate with Product on positioning, ICP expansion and new market entry, balancing existing product with bold new experiments.